Sky’s broadband video download service, Sky Anytime, has reached one million downloads a year after its launch.The service, which was formerly known as Sky By Broadband, gives on-demand access to Sky Movies, Sky One entertainment and documentary series and Sky Sports news direct to PCs.Sky Anytime celebrated its one year anniversary on January 14 and… Continue reading Sky Anytime Reaches One Million Downloads

ITV has launched an Ad Innovations programme which will combine research into emerging advertising formats around the world, and concept testing research into new opportunities.The broadcaster has been trialling different advertising formats and rich media content opportunities over the past few months on broadband, exclusively with Opera and Decipher.The results will see Opera’s advertising clients… Continue reading ITV Launches Ad Innovations Programme

The international controversy currently raging over the bullying in the Celebrity Big Brother house had viewers flocking to their televisions in droves last night.The show, on Channel 4 at 9pm, attracted a peak of 5.1 million adults for the last fifteen minutes of its duration.Following Donny Tourette’s great escape it seemed as if this series… Continue reading Big Brother Bullying Boosts Viewing Figures

There were over 4 billion text messages sent in the UK during December 2006, according to figures announced today by the Mobile Data Association (MDA).It is the first time that text messages have broken through the 4 billion mark, and this huge total takes the overall figure for 2006 to 41.8 billion, beating the MDA’s… Continue reading Record 4 Billion Texts Sent In December

A new report from JupiterResearch claims that Freeview will be the big digital switchover winner in the next five years, with pay-TV companies such as Sky and NTL:Telewest set for a struggle to win customers.The report estimates that there are 5.3 million households in the UK which are still only able to receive analogue television,… Continue reading Freeview To Be Digital Switchover Winner

The Q4 2006 Bellwether Report, the quarterly survey of marketing spend published by the Institute of Practitioners in Advertising (IPA), reveals that latest Q4 data signals a stabilisation of marketing budgets.Contrasting with the sharp downgrades seen earlier in the year, the report says that this reflects improving business conditions. It adds that budget setting across… Continue reading Q4 2006 Bellwether: Marketing Budgets Stabilise

In December the London Lite closed the gap on thelondonpaper, increasing its circulation by around 5,500 copies from November to December.Meanwhile thelondonpaper suffered a drop of around 14,500 copies over the same period, to leave it with a total circulation of over 410,000, whilst the London Lite‘s grew to over 400,000.The Evening Standard once again… Continue reading London Lite Closes Gap On thelondonpaper

This week Leeds is to become the latest city to have a free newspaper when Johnston Press launches City Lite.The first edition will be published on January 12 and will be available each Friday afternoon, with features and entertainment content taken from its sister title, the Yorshire Evening Post.The paper is aimed at affluent readers… Continue reading Leeds To Get Afternoon Free Paper

Fru Hazlitt has resigned as chief executive of SMG’s radio business, to be replaced by Paul Jackson, currently Virgin Radio’s programme director.Hazlitt will step down immediately and Jackson, who held the position in an acting capacity for much of 2005, will assume the role on a permanent basis, joining the SMG executive management team.Hazlitt joined… Continue reading Fru Hazlitt Resigns As SMG Radio Chief Executive

Tomorrow’s consumers will be increasingly hard to reach over the next ten years so agencies will need to re-invent themselves to adapt, according to the new IPA report The Future of Advertising and Agencies: A 10 Year Perspective.The IPA has teamed up with the Future Foundation, a global strategic consultancy and think tank, to produce… Continue reading UK Ad Agencies Must Re-invent Themselves