More Ad Revenue Uk articles

The latest Bellwether Report from the IPA reveals that almost twice as many companies surveyed setting marketing budgets in Q4 2001 reported an increase on spending (compared to 2001 totals) than a decrease. The majority of those surveyed opted to keep budgets on a similar scale to those set for 2001, particularly when it came… Continue reading More Of The Same, Says The Latest IPA Bellwether Report

Revenue for the outdoor industry was down by 2.5% in 2001 but the medium is expected to rise out of the downturn with 4.2% growth in 2002, according to a report by outdoor buying company Blade. The research shows that revenue for the entire outdoor medium had fallen to £670 million last year. However, Blade… Continue reading UK Outdoor To Show Good Growth In 2002

This is an update of the latest UK advertising growth forecasts for 2001/2002, augmented to include Advertising Association figures. It is generally recognised that the first half to three quarters of the year will see a continuation of the decline that hit 2001 so hard, but the fourth quarter is expected to display an upturn… Continue reading UK Advertising Growth Forecasts Update

Total advertising spend in the UK fell by 6.5% year on year in Q3 2001, down from £2.9 billion to £2.7 billion, according to data compiled by the Advertising Association (AA). The AA forecasts that total display advertising – excluding cinema, direct mail and directories, for which data are unavailable – will decline by 4.6%… Continue reading UK Adspend To Fall 4.6% In 2001, With Return To Growth In 2002, Says AA

The UK’s regional press industry outperformed all other media in Q3 2001 and is set to finish the year as the only medium to show a positive growth, according to figures from the Advertising Association. Regional newspapers saw ad revenue rise by 1.3%, or £9 million, year on year in Q3, whilst the full year… Continue reading Regional Press Outperforms UK Media Growth

European advertisers and marketers are more upbeat about the economic prospects for 2002 than are consumers, according to a survey from agency network OMD Europe released this month. Just 5% of marketers intend to cut their budgets this year, whilst a third of the 500 working consumers questioned, said that they will be reigning in… Continue reading European Advertisers Confident On 2002 Budgets

Carat has usurped Zenith Media’s position at the top of the league of UK buying agencies, pulling Zenith from the number one spot for the first time in ten years. According to 2001 full year billings figures from ACNielsen MMS, Carat’s aggregated billings shot up 9.7% year on year to reach £569.3 million. Zenith’s fell… Continue reading Carat Knocks Zenith From Top Of UK Media Agency League

The advertising market is expected to move once again into positive growth during the course of this year, according to a consensus of forecasts compiled by MediaTel Insight. It is generally recognised that the first half to three quarters of the year will see a continuation of the decline that hit 2001 so hard, but… Continue reading UK Advertising Forecasts 2001/2002 Round-Up

Recruitment advertising revenue represented 26.1% of the £1.8bn spent on classified ads in the regional press during 2000 (Advertising Association Yearbook). With over 50% of UK residents now in the online habit (Office of National Statistics), increasing numbers of online recruitment sites are poised to claim a cut of this revenue. Several of the UK’s… Continue reading Recruitment Websites Will Cut Into Classified Revenues

Online marketing has become a ‘critical element’ in the European marketer’s mix, according to a research report from DoubleClick, published this month. The European Digital Marketing Survey looked at the use of online marketing tools in France, Germany, the UK, Spain, Italy and Scandinavia. It found that the UK leads the way in the adoption… Continue reading UK Leads Europe In Online Marketing Usage