More Ad Revenue Uk articles

Cinema advertising revenue hit a record high during 2001, growing by 28% year on year to reach £164 million, according to data from the Cinema Advertising Association (CAA), as reported by ABN Amro. Data from ACNielsen MMS, compiled by the broker, show that more advertisers used the medium than ever before, with Channel 4 topping… Continue reading Cinema Revenue Hits Record Year In 2001

According to a new report UK Mediaphile 2010 published by Screen Digest, in conjunction with ABN Amro, British consumers could be spending a total of £84.26 billion annually on media by 2010. Unsurprisingly, the bulk of consumer spending is moving away from print media towards online and electronic media. In 1985, the total market for… Continue reading UK Media Could Be Worth

A quiet December in the UK magazine industry saw the annual number of new launches fall slightly year on year in 2001. According to the February release of data from Seymour, total launches fell by 8.0% from 427. The quiet December, with only 28 regular frequency launches, dragged the overall growth for 2001 into the… Continue reading Quiet December Pushes Number Of 2001 UK Mags Launches Below 2000

Despite ongoing difficulties regarding ‘visibility’, several forecasters revised their media predictions at the end of 2001. Most were fairly optimistic that an upturn would be visible in 2002, although the consensus appears to be that this will occur no earlier than Q3. According to our global media round up earlier this month (see Global Advertising… Continue reading Insight Analysis: Media Healthcheck – January 2002

The Advertising Association has released its latest UK media forecasts which anticipate that spending in Q1 2002 will fall by -11.3%. Ad spend in the UK will total £12,120 million in 2002, says the AA. UK Media Forecasts From The Advertising Association  Spending (£ million)      Total  TV  Radio  Outdoor & Transport  National Newspapers … Continue reading AA Forecasts Staggered Recovery For UK Media Spend

Advertising expenditure on UK commercial radio is expected to stand at £492 million for 2001 (excluding revenue from sponsorship and promotions), according to the latest figures from the Advertising Association. This represents an 8.0% decline year on year, compared to a 6.4% decline across the display marketplace as a whole, with Commercial Radio achieving a… Continue reading UK Commercial Radio Quarterly Advertising Trends And Forecasts

Latest figures from Zenith Media forecast an increase of 5.1% for commercial radio advertising this year compared to a 0.7% increase for all advertising in the UK. These gains, in both revenue and share are expected to continue into next year before tailing off in 2004. The figures from Zenith are not as optimistic as… Continue reading UK Advertising Growth Forecasts From Zenith Media

Below are long-term commercial radio revenue and total advertising forecasts from the Advertising Association (AA), as reported by the Radio Advertising Bureau (RAB). The AA has produced a high and low option for the predictions, as shown. Radio’s share of advertising is expected to break the 5.0% barrier around 2009, in both the high and… Continue reading Long Term UK Commercial Radio Revenue Forecasts

Record numbers of people were exposed to outdoor roadside advertising in 2001, with audiences rising 2.6% year on year and the number of impacts up by 150 million per week to over six billion, according to a report from outdoor contractor JCDecaux. The Poster Track Study shows that the average level of prompted awareness for… Continue reading Outdoor Roadside Achieves Record Audiences In 2001, According To JCDecaux

GWR this morning stated that it anticipates that revenues for the UK market in January will be around 6% down, year on year but declines to predict any further ahead than that saying “The radio advertising market continues to be volatile making it difficult to forecast revenues even in the short term”. In the 3… Continue reading Trading Statements Reveal Little Optimism For UK Radio Market This Year