More Ad Revenue articles

US radio airtime ad sales rose by 5% during August, showing a continuing improvement in trading for the sector, after July’s sales grew by 9% (see US Radio Revenue Shoots Up 9% In July). Local sales figures for August increased 4% and national spend was up by 9% year on year. In the eight months… Continue reading US Radio Revenue Up 5% In August, Double-Digit Q4 Growth Anticipated

Magazine publishers should look to developing Asian economies such as China and South Korea for sales growth over the next twelve months, according to data from the FIPP/Zenith Optimedia World Magazine Trends 2002/2003 report. The study says that whilst traditional markets continue to stagnate, China’s role in the global magazine sector is growing substantially and… Continue reading Magazine Publishers Should Look To Asia For Sales Growth

Recent political and economic events have conspired to create an air of uncertainty in the media and advertising industries according to Lauren Rich Fine, a media analyst at Merrill Lynch. She says that negative earnings announcements, volatile share prices, confusing economic forecasts and the ongoing threat of war are resulting in advertisers becoming ever more… Continue reading Insight Analysis: Media Healthcheck – September 2002

UK consumer magazines’ share of total advertising spend is set to increase over the next 12 years according to the Long Term Advertising Expenditure Forecast from the Advertising Association, to be released this week. According to a report from the PPA, the AA figures predict that consumer mags’ share of adspend will rise from 6.1%… Continue reading UK Consumer Mags To See Rising Share Of Adspend In Long-Term

BSkyB will be able to secure the rights to Premiership football for a significantly reduced amount when the current deal comes up for renewal. That is the conclusion of a study from business information providers Sportcal out this week. The report predicts that Rupert Murdoch’s satellite broadcaster will be the only bidder for live matches… Continue reading BSkyB Is The Only Winner In Football Recession

In a bid to attract advertisers, the IAB, which represents the interests of interactive media companies, is to rebrand streaming media as “interactive broadcasting”. Research among more than 500 executives, 70% of whom work for ad agencies with primary responsibility in the media buying, planning and supervisory categories, found that 79% agreed that the change… Continue reading IAB Reveals New Name For Streaming Media

A leading media analyst at Merrill Lynch has offered a grim prognosis for the short term future of the advertising industry, claiming that recent events have conspired to foster uncertainty rather than spread optimism. Lauren Rich Fine says that negative earnings announcements, volatile share prices, confusing economic forecasts and the ongoing threat of war mean… Continue reading US Advertisers Hold Fire As Difficult Conditions Prevail

The business to business (B2B) information technology publishing sector saw advertising page volumes decline by 24.1% during August, according to the latest figures from United Business Media (UBM). UBM’s US publishing division, CMP Media, saw its own ad volumes decline by 10.3% in the month, buoyed by an increase in share of the market from… Continue reading Technology Advertising Remains Very Weak, Says UBM

US radio will grow 5% to 6% in 2002 predicts Gary Fries, president and chief executive officer of the US Radio Advertising Bureau (RAB). He described the radio sector as ‘good, stable and strong’ and urged the industry to captilise on current revenue growth. In July total revenues rose by 9% year on year, with… Continue reading US Radio Revenue Shoots Up 9% In July

Until now, advertisers have been reluctant to exploit the medium of interactive television but a new paper from Billetts, the advertising and marketing consultancy, puts the onus on the broadcasting industry to change the status quo. The report acknowledges that television in the UK is experiencing seismic changes and digital technology has given viewers access… Continue reading Jury Still Out On Interactive Advertising