More Ad Revenue articles

Four UK radio operators have released trading figures this week, with revenues showing that conditions remain pretty tough, with no obvious, strong upturn visible at present. Capital Radio this morning said that revenues were down 2% in the year to September, whilst the six month period showed a growth of 2% (see Capital Radio Sees… Continue reading UK Radio Trading Figures Comparisons

Gradually improving trading figures are expected from the UK radio sector, even though there may be no significant recovery just yet, according to analysts at Merrill Lynch. Trading figures from GWR and Capital Radio are to be released tomorrow and are predicted to reveal improving growth (or lessening decline), mainly due to more easy comparisons… Continue reading Insight Analysis: UK Radio Sector Update

The consensus of a number of recent key advertising forecasts puts 2002 global growth at -0.5%, rising to 2.8% in 2003. These figures are compiled from an average of the most recent forecasts from Lehman Brothers, Zenith Optimedia, Aegis and Merrill Lynch. The consensus for European growth is -2.5% this year and 2.4% in 2003.… Continue reading Insight Analysis: Global And Regional Advertising Forecasts Comparisons

The US is showing signs of an advertising recovery, with the worst now past, whilst the picture in Europe remains very mixed, according to a new Global Media Outlook report from Lehman Brothers. The investment bank notes that advertising is the single most important factor in the global media sector’s recovery. It is forecasting a… Continue reading Lehman Brothers Predicts Positive Global Ad Growth In 2002

The advertising market could be just as tough next year as it has been in 2002, Alain de Pouzilhac, chairman of French advertising network Havas, told a news conference this morning. Announcing the group’s first half results (see Havas Sees A Deteriorating First Half), de Pouzilhac said that the market actually deteriorated between the first… Continue reading 2003 Could Be As Tough As 2002, Says Havas Chairman

A Veronis Suhler Stevenson (VSS) report has painted a very bleak picture of recent times in the US communications industry, according to an article on MediaPost. Veronis’ Communications Industry Report shows that the number of publicly-held media companies in the US has plunged by 37% over the past two years. At the companies that remain,… Continue reading Veronis Suhler Report Reflects Battered US Media Industry

Advertisers are likely to be wary of increasing their spend going into an uncertain 2003, according to Merrill Lynch media analyst Neil Blackley. This will probably result in the recovery next year being ‘somewhat muted’, he said in a media investment report. The report says that advertisers are unlikely to increase their spend next year… Continue reading Advertising Outlook And Background From Merrill Lynch

Many clients and agencies in the US are anticipating a rise in ad spending during 2003, according to the latest Advertising Confidence Survey from Jack Myers Report. Myers questioned 225 media and advertising executives on spending levels in 29 separate categories and found that individuals had the most faith in cable television. Over half of… Continue reading US Advertisers Vow To Increase Spending

The worst of the advertising recession is over and the long-term outlook is bullish, according to speakers at a Lehman Brothers media conference, held at the beginning of this week. Sir Martin Sorrell, chairman of global communications network WPP and a key prognosticator, says that the prospects for 2003 are slightly better than 2002, with… Continue reading Ad Recession: Worst Is Over, Conference Told

Outdoor advertising spend in the US fell by 4.6% in the first half, according to the latest data from the Outdoor Advertising Association of America (OAAA). The OAAA says that the decline does not paint as bleak a picture as might first seem to be the case, as many other media – which are now… Continue reading US Outdoor Revenue Falls 4.6% In H1