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Are we to experience a double-dip or a return to growth? This is one of the key questions that has been posed by market analysts over the last month. The spectre of a second economic dip was raised after recent worries over corporate profitability and a waning consumer confidence have rocked the markets, particularly in… Continue reading Insight Analysis: Media Healthcheck – August 2002

Billetts, the advertising and marketing consultancy, has compiled an overview of the UK television industry’s first half of the year, including speculation on how the remainder of 2002 may pan out. Here are some of the key assessments of the year so far, broken down by broadcasting group. ITV1 Despite a boost in advertising surrounding… Continue reading Billetts’ Outlook For The UK Television Sector

Most US media are now showing positive advertising growth, although this is largely due to the easy comparables of last year rather than a lift in underlying advertising budgets, according to analysts at Merrill Lynch. The broker believes that this slow recovery will continue, but notes that it is a fragile one, as most ad… Continue reading US Advertising Update From Merrill Lynch

As internet usage grows, the medium is set to take a growing share of total advertising spend over the next several years, according to a report from JPMorgan, as covered by Jack Myers Report. Looking at the US market, the report predicts that as advertisers look to reach consumers in what is an increasingly fragmented… Continue reading Internet Will Take Increasing Share Of Advertising, Finds JPMorgan

First half US advertising revenue came in pretty much flat, according to new figures from CMR, suggesting that, at the moment, a solid rebound seems far from likely this year. CMR’s data shows that overall spend dropped by 0.2% in H1 2002, to $53.7 billion, as against a particularly weak H1 2001. This flat performance… Continue reading US First Half Adspend Comes In Flat, According To CMR

Newspaper advertising expenditures for the second quarter of 2002 reached $10.9 billion, down 1.8% year on year, according to preliminary estimates from the Newspaper Association of America (NAA). Retail advertising spending was flat in the quarter, off just 0.1% to $5.3 billion. National was down 1.7% to $1.8 billion and classified slipped 4.1% to almost… Continue reading US Newspaper Revenue Down 4.0% In First Half, Says NAA

This is the question being posed by market analysts currently, after recent worries over corporate profitability and a waning consumer confidence have raised the spectre of an economic dip into a second period of recession. The notion was given further credence by comments from WPP chief executive, Sir Martin Sorrell, who warned earlier this week… Continue reading Insight Analysis: Advertising – Double Dip Or Return To Growth?

The latest round of US newspaper publishers financial results show that advertising revenues are continuing to be weak, particularly in the national advertising sector (see US Papers Continue To Suffer Ad Declines). Now almost all US newspaper companies have published their results, analysts at Merrill Lynch are estimating that the overall July revenues were flat… Continue reading ‘Muted And Uneven’ US Press Recovery Predicted By Merrill Lynch

Advertising revenues at US newspapers continue to be weak, with the latest round of figures from some of the country’s largest publishing groups showing steep declines in national adspend. According to a report from the World Advertising Research Centre, USA Today – the biggest-selling US paper – saw national ad volumes fall by 16.0% in… Continue reading US Papers Continue To Suffer Ad Declines

Radio advertising sales continued to mirror the recovering US economy for the month of June, rising by 3.0% year on year, according to the latest data from the US Radio Advertising Bureau (RAB). Local adspend grew by 2.0% during June, while national sales fared better, showing a 7.0% gain. In the calendar year to June… Continue reading ‘Steady And Strong’ Recovery Predicted In June US Radio Figures