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European cinema admissions and box office revenues are set show significant growth over the next four years, with ticket sales forecast to reach E4.7 billion by 2006, according to the latest Cinemagoing Europe report from Dodona Research. Despite the rise in attendance, the report also predicts that growth of new screens will slow when compared… Continue reading European Cinema Sales To Hit €4.7bn By 2006, Says Dodona Research

ITV’s advertising revenues are looking set to be up by 6.0% in August, better than Merrill Lynch analysts’ expectations, which had put the growth at 3.0%. Early figures for September show ITV up 0.5% in a strong TV market which will be up by 7.0% to 9.0%. ITV says that it had very few cancellations… Continue reading Second Half Forecasts Put ITV Revenue Down 1.4% In 2002

Advertising revenues at key US online content sites grew by 33.5% on average in the year to date, according to a poll of 14 of the Online Publishers Association‘s (OPA) member sites. Second quarter sales rose by an average of 34.2% year on year, painting a much rosier picture of the online industry than other… Continue reading OPA Survey Of Key Websites Disputes Ad Revenue Decline

US advertising spend for first half of 2002 rose by 2.3% year on year, according to new preliminary figures released by Nielsen Monitor-Plus. Despite an expected upturn in internet advertising, the sector saw an 8.4% slide during the first half, with only syndicated television performing worse. National magazine spend dropped slightly, by 1.0%. It was… Continue reading US Adspend Up 2.3% In H1, According To Nielsen Figures

US advertising expenditure increased by 1.4% last month but total expenditure for the first five months of the year was still down on the 2001 level, according to the latest figures from CMR. Adspend in May totalled $902 billion bringing the cumulative total for the year to $4029 billion. This represented a 1.2% fall on… Continue reading CMR Proclaims Healthy Adspend Growth

Total US magazine advertising revenue for July increased by 8.6% year on year, closing at $1.1 billion, according to the latest data from the Publishers Information Bureau (PIB). Ad pages for July totalled 15,125, up 0.5% from last year. In the calendar year to date, ad revenue closed at $8.8 billion, a decline of 0.3%… Continue reading US Mags Revenue Rise In July Supports ‘Cautious Optimism’

SMS marketing is now an accepted form of advertising and is viewed much more favourably than direct mail or telesales, according to research by mobile media sales and technology provider, Enpocket. The results found that third party SMS marketing from a trusted service provider is regarded as favourably as television and radio advertising. 63% of… Continue reading SMS Marketing As Acceptable As TV Or Radio Advertising, Says Report

ITV’s share of advertising revenue is set to fall to 46.7% by 2007, down from 56.5% in 2001 and from 74.8% in 1993. According to forecasts from media buying agency Carat, the Network’s share is to see a fairly constant decline over the next five years as competition for adspend from pay-TV channels increases. In… Continue reading Long-Term ITV Revenue Forecasts From Carat

US adspend is forecast to show a slight comeback in the second half of the year, with moderate gains continuing through to 2006, according to a new industry report from Veronis Suhler Stevenson as reported by Mediapost. Growth of 2.9% is predicted for 2002, following the 6.2% decline of last year. Most of this is… Continue reading US Ad Forecasts From Veronis Suhler

ITV viewing share dropped to its lowest level ever during July, hit by the success of Big Brother on Channel 4 and E4 and the draw of the Commonwealth Games to BBC1. According analysts at Merrill Lynch, share fell to just 22.4% on average for the month. Peak-time share at the Network held steady at… Continue reading ITV Viewing Hits Lowest Ever Share In July