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It would not be appropriate to predict a definite return to advertising growth, given the protracted period of limited visibility, Ulster Television (UTV) chairman John B McGuckian said this morning, announcing the company’s first half financial results (see UTV Ad Revenue Outperforms ITV Network) Despite the lack of a prolonged period of growth, McGuckian said… Continue reading Ulster TV Chairman Sees Positive Signals In TV Ad Market

The US and UK advertising industries are to show the lowest year on year decline of the top seven global markets in 2002, at -0.1% and -1.2% respectively, according to the latest growth forecasts from Zenith Optimedia. The year on year growth figures are compiled from the gross revenue forecasts from Zenith, analysed in more… Continue reading Top Seven Ad Market Growth Forecasts To 2004, From Zenith Optimedia

A recovery in global advertising markets is not yet that evident, despite ‘patchy’ demand in the US, according to the latest forecasts from Zenith Optimedia. An analysis of the world’s seven largest markets, which comprise 73% of the total global expenditure, shows that any significant growth is not likely until 2004 in constant currencies, rather… Continue reading Zenith Warns Of No Real Recovery Until 2004 In Global Ad Forecasts

UK advertising expenditure increased by 1.1% year on year during the second quarter of 2002 to £3.4 billion, according to the latest figures from the Advertising Association‘s Quarterly Survey of Advertising Expenditure. However, the positive growth does not hold up after the figures have been adjusted for inflation to show costant currencies; on this basis… Continue reading UK Ad Decline Stabilises In Second Quarter

Global media agency network, Aegis Group, has upgraded slightly its US and Asia forecast and has reduced the figures for the European market for 2002. Announcing its first half results this morning (see Aegis Sees No Improvement In Europe, Results In Line), Aegis said that the strong upfront markets in the US have pointed toward… Continue reading Aegis Upgrades US & Asia Ad Forecasts, Downgrades Europe

Total US magazine advertising revenue increased 2.7% year on year in August, closing at $1.1 billion, according to the latest data from the Publishers Information Bureau (PIB). The number of ad pages for August was 14,498, down 5.8% from last year. In the year-to-date, revenue reach $9.9 billion, flat on the previous year, and ad… Continue reading US Magazines Ad Revenue Rises, Volumes Dip In August

Analysts at Merrill Lynch have slightly downgraded their 2003 forecasts for US and global advertising growth, warning that further downgrades are more likely than upgrades. The broker says that in its previous forecasts in June it was modestly raising the figures, believing this was an err on the conservative side. Now, it is reducing the… Continue reading Merrill Lynch Lowers 2003 US And Global Ad Forecasts

Almost half of all homes in the US, Canada and Latin America region will have switched to digital television (DTV) by 2007, according to a new forward-looking report from Zenith Optimedia Group. According to a report by the World Advertising Research Centre (WARC), the Television In The Americas To 2007 study shows that whilst DTV… Continue reading TV In Americas Outlook To 2007 From Zenith Optimedia

The UK television market is trading much more strongly than had been anticipated, according to early indications and forecasts from buying agencies and brokers. ITV is now expected to show year on year growth of 7.0% in August and 2.8% in September. This compares to forecasts from Merrill Lynch of 3.0% and 0.5% respectively. October… Continue reading UK TV Trading Looks Strong With ITV Showing H2 Pick-Up

The hi-tech, business to business publishing ad market continued to show steep declines during July, with page volumes down by 28.2% year on year. According to the latest statistics from United Business Media’s CMP division, the market has decreased by 47.4% in the calendar year to July 2002 and by 54.3% compared to the same… Continue reading Hi-Tech Business Publishing Ads Remain Weak, Says CMP Media