More Ad Revenue articles

US online advertising fell by 18.0% to $1.55 billion in the first quarter of 2002, according to a new report from the Internet Advertising Bureau. The figures, produced in association with PricewaterhouseCoopers, showed that online advertising revenues were down 6.5% when compared with Q4 2001. However, the IAB has played this down, claiming that the… Continue reading US Internet Adspend Continues To Slide

UK television revenues are set to hit £3.1 billion this year, representing a 3.1% growth over 2001, according to forecasts from buying agency Carat. Growth is expected to rise to 4.7% in 2003, with longer term forecasts currently predicting 4.0% growth each year thereafter until 2007. By this time UK TV revenue will total around… Continue reading Long-Term UK TV Revenue Forecasts From Carat

ITV revenues are set to show positive growth for the rest of the year, bar a predicted dip in December, according to the latest forecasts from media buying agency Carat. July is expected turn in a growth of 3.7%, whilst August jumps up to 6.3% higher than the same month in 2002. Growth is then… Continue reading ITV Revenues Look Positive For Remainder Of 2002, Say Carat TV Forecasts

Radio advertising revenue in the UK rose by 2.1% to £139 million in the second quarter of the year, according to new data released by the Radio Advertising Bureau (RAB). This is the second quarter of growth in a row for the radio industry, after Q1 2002 showed a 0.5% rise in advertising spend (see… Continue reading UK Radio Advertising Shows Second Successive Quarter Of Growth

The advertising market is now showing some signs of improvement, albeit tentative. At the beginning of the month, Doug Flynn, CEO of ad network Aegis, said that the market is improving more quickly than had been predicted just a few months earlier. Flynn is in a good position to call market changes, according to ABN… Continue reading Insight Analysis: Media Healthcheck – July 2002

The fledgling US wireless advertising market will undergo significant expansion in the next few years, according to a new report from Jupiter Research. Whereas European advertisers are predicted to spend $53 million on mobile campaigns in 2002, the North American market remains relatively underdeveloped. Indeed, it is only recently that US companies have had the… Continue reading US Mobile Advertising Ready To Boom

A new study, produced by GartnerG2, claims that business-to-business marketers are reluctant to advertise online because websites are aimed at such a wide audience and the tools are not in place to target desired customers. It is estimated that B2B marketing projects accounted for just 11% of all US online adspend in 2001. Denise Garcia,… Continue reading Web Failing To Entice B2B Market, Says GartnerG2

Radio is expected to lead US media out of the current advertising slump in 2002, with a 4.6% full year growth predicted by analysts at Merrill Lynch. The latest forecasts show overall US advertising growth at 0.7% this year, rising to 4.2% next year. This compares with Zenith Media forecasts for the UK of -1.3%… Continue reading Radio To Lead US Ad Recovery In 2002, Say Merrill Lynch Forecasts

The Netherlands has the strongest advertising market growth of the main western European nations and is the only country expected to show a positive growth this year, according to the latest forecasts from Zenith Media. The Netherlands showed the lowest decline in ad growth in 2001, at -2.3%, and is set to outperform the other… Continue reading European Ad Forecasts From Zenith Media

The US cinema box office will see sales of over $10 billion by 2006, with the popularity of cinema-going as a leisure activity continuing unabated, according to a new report from cinema analysts Dodona Research. The US’ box office ticket sales have grown at an average of 5% per year, says the report. This trend… Continue reading US Cinema Sales To Hit $10bn By 2006, Profitability To Increase