More Ad Revenue articles

The Newspaper Association Of America reports that newspaper advertising expenditure for Q1 2001 will come in at around $10.4 billion, a decline of 4.3% over 2000, according to preliminary estimates. “Obviously, it would be hard to match the incredible gains of last year, particularly in national, which registered an 18.7 percent gain in the first… Continue reading US Newspaper Adspend Declines For The First Time Since 1992

Radio has not been immune to the doom predictions of the adspend downturn. The Advertising Association expected average year on year quarterly growth would be 9% in 2001, down from an average 11.2% during 2000. The first quarter growth of just 0.8% this year appeared to confirm fears and AA estimates expect the second quarter… Continue reading Insight Analysis: Radio Resists Adspend Trend

Total ad spend in the US fell from $23.8 billion in Q1 2000 to $22.6 billion in Q1 2001. This fact is reflected in the finding of Competitive Media Reporting who report that spending amongst the top ten advertisers in the US dropped by almost 12% year on year in Q1 2001. Company  Q1 2001(Millions) … Continue reading US Corporate Adspend Decline Underlies Global Trend

Much has been written about the unfavourable year-on-year comparisons foisted upon the media industry in Q1 and Q2 2001. Despite this being somewhat self-inflicted (think sky-high TV prices resulting from the dot-com payload) it is worth noting that, on a larger scale, the media industry is in far better shape than it was in the… Continue reading Insight Analysis: Ignore The Comparisons And The Outlook Is Favourable

Low demand from advertisers is preventing the widespread adoption of auditing for the online media industry, according to a recent survey carried out by The Periodical Publishers Association (PPA). The majority of those questioned felt that demand from advertisers will be the driving force behind the speed of adoption and blamed the current lack of… Continue reading Advertiser Apathy Halting Internet Audit

Video-on-demand (VOD), the so-called ‘killer app’ for interactive TV will be worth an estimated $1.98 billion by 2005, say The Yankee Group. The rollout of VOD has been hampered by factors such as expensive set top boxes and costly streaming. The Yankee Group, however, now believes that infrastructure requirements for streamed video have “finally begun… Continue reading Video-On-Demand Will Generate Almost $2 Billion In 2005, Says Yankee Group

As reported last week (see Forecasts) the latest figures from Zenith Media spell further doom for ITV. Zenith have reduced their forecasts for growth in television revenue from 3.6% for the year to -0.8%. Net Advertising Expenditure Prices In Current Prices (£m)   1996  1997  1998  1999  2000  2001f  2002f  2003f  2004f  2005f  2006f  TV… Continue reading UK Advertising Revenue Forecasts From Zenith Media

Despite the current gloom surrounding the technology markets, Strategy Analytics claim that growth in the emerging industries of broadband and wireless content will be worth up to $589 billion by 2005 thanks to an average annual compound growth rate of 26%. Worldwide Revenue Forecasts, Emerging Service And Device Markets ($ billion) 2000 2001 2002 2003… Continue reading Wireless And Broadband Revenues Will Reach $589 Billion By 2005, Says Strategy Analytics

Zenith Media has today released their quarterly advertising revenue estimates. The new figures forecast 5% growth for radio this year against a decline in total ad spend for the UK of 0.8% (see Forecasts).   Commercial Radio Revenue (£m) Yr-on-Yr Growth All Ad Revenue (£m) Yr-on-Yr Growth Radio Share 1999 395   9,529   4.1%… Continue reading Revised Radio Revenue Forecasts From Zenith Media

colspan=”6″>Quarterly Data