TV continues to lead advertising’s economic recovery, with overall UK adspend up 11% in Q2 2010 – the biggest single quarter growth for a decade.
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Magna Global has raised its UK advertising forecast for 2010 due to increasing revenues at a ‘faster-than-expected pace’ during the first half of the year, led by the television sector.
Independent News & Media (INM) has reported pre-tax profits of €63 million (£51.6 million) for the first half of the year.
Johnston Press, owner of The Scotsman and The Yorkshire Evening Post, has reported its first year-on-year operating profit increase since 2006.
WPP’s interim results for the first half of 2010 showed pre-tax profits of £243.9 million – up 36%.
According to a new YouGov and Deloitte report, 86% of television viewers fast-forward through the adverts in digitally recorded television programmes.
In 2010, 64 million people will play mobile games at least monthly. According to a new eMarketer report, this number will rise to 94.9 million by 2014.
Total UK television advertising expenditure is predicted to be up by about 8% year-on-year in October 2010, according to industry figures.
According to a new report from eMarketer, US advertisers will spend an estimated $1.68 billion advertising on social networking sites this year.
According to new research from eMarketer, advertisers will spend a predicted $1.28 billion on Facebook in 2010.
