ZenithOptimedia predicts that global ad expenditure will end this year at US$464 billion, 3.5% higher than in 2010, then accelerate to US$486 billion – a 4.7% growth – despite the continuing slowdown in Europe and fears that its debt crisis will get much worse.
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The Financial Times now earns more from consumers through subscription revenue than advertising, delegates at the Ignition conference were told.
Pivotal Research Group has released its 2012 advertising forecast for the United States.
The first ever UK product placement communication effectiveness research has just been released. Taking a sample of recent placements in UK dramas this unique process shows that advertisers frequently achieve as much value from the overseas export versions of the programme as they have received from the original UK transmission.
ITV Family net advertising revenues (NAR) grew 1% in Q3 and marginally ahead of BoAML forecast.
Kleiner Perkins venture capitalist Mary Meeker has released new charts on the state of industry, claiming that media time spent v ad spend is “still out of whack” in the US.
Enders Analysis have released forecasts for the UK market on the prospects for video-on-demand advertising through to 2015, looking at both through-the-middle and over-the-top services.
ZenithOptimedia now forecasts global ad expenditure to grow by 4.2% in 2011, down from the 4.6% it forecast in December, as a result of the political turmoil in the Middle East and the earthquake in Japan.
WPP’s 2010 results are announced this morning – strong full year results, up 5.3% were boosted by an impressive uplift in the last quarter, led by a recovery in the United States market. The company paints a positive outlook for 2011, when it forecasts operating margins to rise 0.5 points to 13.7 percent.
MagnaGlobal’s latest US media advertising report forecasts steady growth with soft underpinnings in 2011, with revenues growing by 3.1%, excluding the impact of political and Olympic advertising.