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This table shows ZenithOptimedia’s latest UK advertising forecasts by medium, year on year % change at current prices.

ZenithOptimedia has upgraded its forecast for global adspend growth this year from 2.2% to 3.5%.

The US advertising economy will grow by 2.1% during 2010, excluding political and Olympic advertising on TV, according to a new forecast by Magna Global.

TV will be the main driver of advertising growth in 2010, with revenues expected to grow an estimated 9.1% this year, according to the latest AA/WARC Expenditure Report.

A new forecast from GroupM predicts that global media spend will grow 3.5% this year, to $452 billion.

The latest UK Advertising Forecasts Executive Report, updated to include the most recent forecasts, with graphs and data tables.

Magna Global’s latest worldwide advertising forecast predicts that ad revenues will grow 4.2% to $377 billion in 2010, upgraded from its previous forecast of 2.4%.

Magna Global’s latest global television advertising forecast predicts 6.4% growth in constant currency terms during 2010, to $150.7 billion dollars worldwide.

GroupM has revised its 2010 adspend forecast up from zero growth in December to +4%.

Mobile phone adspend was up 32% year on year in 2009 to a new high of £37.6 million, according to the a new IAB and PricewaterhouseCoopers study.