The UK advertising industry will report a faster than expected recovery in 2010, according to the latest Advertising Association (AA) and Warc expenditure report.
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Magna’s latest US advertising revenue forecast predicts growth of 1.6% during 2010, an upgrade from its previous prediction of flat year on year growth.
Magna has upgraded its 2010 growth forecast for UK media supplier ad revenues to 3%, up from its previous forecast of 1%.
The UK television advertising market is expected to grow 4.6% this year, according to a new forecast from Screen Digest.
The tables on this page show global advertising expenditure by major media in US$, year on year % change by media, and global adspend by medium.
ZenithOptimedia has upgraded its UK and global adspend growth forecasts, predicting UK growth of 1.3% this year and global growth of 2.2%.
This table gives the latest US advertising growth forecasts, from sources including ZenithOptimedia, Carat, GroupM and Magna.
This table shows ZenithOptimedia’s global ad forecasts by medium in US$.
This table includes global and regional advertising forecasts – covering the US, Europe, Asia-Pacific and global – from ZenithOptimedia, Carat, GroupM, Magna and Jack Myers.
Carat has upgraded its UK and global adspend forecasts, predicting 2.9% growth in the UK this year, up from 1.4% forecast in October, with growth of 4.2% expected in 2011.