At the start of December, GroupM released a revised forecast for UK adspend, predicting a fall of 12% year on year in 2009.
More Ad Revenue articles
These tables show GroupM’s latest global advertising forecasts.
US ad spend fell by 11.5% year on year to $83.4 billion from January to September 2009, according to The Nielsen Company.
Global advertising spending in measured media is expected to drop 6.6% to $445 billion in 2009 with a mild growth of 0.8% now expected in 2010 to $448 billion, according to a new 70-country forecast report from GroupM.
UK ad spend is now expected to fall by 12% year on year in 2009, according to a revised forecast by GroupM.
The UK is finally set for an economic recovery following six consecutive quarters in recession, according to a new report by The Nielsen Company.
US online ad spend was down by 5.4% year on year in Q3 to $5.5 billion, according to new figures from the IAB and PricewaterhouseCoopers.
Online advertising spend is set to climb by more than 7% next year, according to a new internet ad report.
At the start of October, a forecast from Carat predicted that UK adspend would fall 12% in 2009.
WPP’s third quarter results show a 8.7% revenue decline, which is an improvement on the advertising firm’s 10.5% Q2 drop.
