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Western Europe mobile local search ad revenues are forecast to reach €1.4 billion by 2013, according to BIA’s Kelsey Group. It predicts that mobile search advertising revenues in Western Europe will grow from €39 million in 2008 to €2.3 billion in 2013, representing a compound annual growth rate (CAGR) of 125.4%. Revenues for the local… Continue reading Western Europe mobile ad revenues forecast to increase

The total advertising sector in North America is expected to decline 10.2% in 2009 with the online advertising sector down 3.2%, according to a new forecast. The Strategy Analytics forecast also says that Central & Latin America is expected to be less affected by the global financial crisis than the developed world. Nevertheless, real GDP… Continue reading North American ad sector to fall 10%

A new US report has found that almost 20% of social networking sites’ advertising comes from local businesses and marketers. The Borrell Associates assessment of 118 social networking sites forecasts that $641 million will be spent on local ad sales in 2009. A key finding of the report is that the majority of local ad… Continue reading US social network local-ad sales to hit $641m

A new forecast from eMarketer projects that growth in UK online ad spending will be just 0.9% this year. Karin von Abrams, eMarketer senior analyst and author of the new report, said: “In 2009, online ad spending has been hit harder than most UK marketers thought possible even a few months ago. “Budget cuts have… Continue reading Low growth predicted for UK online adspend this year

AOL chief executive Tim Armstrong believes that there will be a resurgence in online video and display advertising within the next 18 to 24 months. In an interview with Reuters, Armstrong said that investors who hold onto the company’s shares will reap the benefit of an online advertising recovery by 2011. Armstrong, who was appointed… Continue reading AOL CEO predicts resurgence in online display advertising

Seven in ten consumers globally agree that advertising contributes to economic growth, while eight in ten agree that advertising helps create jobs, new research has found. The Nielsen Company surveyed 25,420 consumers in 50 countries for the World Federation of Advertisers (WFA) in April 2009. Sixty eight per cent that, as a critical driver of… Continue reading Seven in ten consumers agree advertising contributes to economic growth

Magna’s 2009 US Media Advertising Revenue Forecast predicts that US ad revenues will decline by 14% this year. Ad revenues are predicted to fall from a total of $189 billion in 2008 to $161 billion this year. However, the report adds that the decline has bottomed out in first half of the year, with the… Continue reading Magna forecasts 14% drop in US ad revenue

The rate of decline in UK marketing spend has eased for the second quarter in a row, according to the IPA’s latest Bellwether survey. The 2009 Q2 report links the easing to an improvement in business confidence, with companies surveyed reporting that their financial prospects have improved for the first time since the first quarter… Continue reading Bellwether Report: Marketing budgets cut at slower rate in Q2

Global advertising expenditure across television, newspapers, magazines and radio recorded a year on year drop of 7.2% for the first quarter of 2009, according to a global advertising trends report from Nielsen. The report, Global AdView Pulse reveals that the global economic crisis is taking its toll on the ad sector, with European countries taking… Continue reading Global adspend fell 7.2% in Q1

These tables include the latest AA UK advertising short term quarterly forecasts, short term yearly forecasts, and UK long term forecasts.