More Ad Revenue articles

A new report from eMarketer has predicted growth of 17.3% for global spending on social media advertising in 2009. Marketers are forecast to invest $2.35 billion (£1.64 billion) on ads on social networking sites by the end of 2009, with this figure rising to $3.49 billion over the next four years. Although these figures are… Continue reading Global adspend on social media predicted to rise 17.3% in 2009

American consumers say they are more likely to act upon articles that include brand information than banner ads, pop-up ads, email offers or sponsored links, according to a new survey. The US study of 1,074 adults, conducted online by Opinion Research Corporation in March 2009, was sponsored by Adfusion, an article-based advertising network and a… Continue reading Americans online prefer article based ads

US advertising spending is forecast to drop 12% in 2009, although there may be somewhat of a levelling off in 2010, according to a recent Media Business Report from Jack Myers.com Media Network. The Myers report predicts a double-digit drop in total ad spending in 2009, following a 4% decline last year. This decline is… Continue reading US adspend forecast to drop 12% in 2009

Revenue from traditional television spot ads will account for just 25% of TV advertising by 2019, according to new research from Generator Research. The result will be a market worth $13.1 billion in the US, down from $57.8 billion in 2008, the research firm said Andrew Sheehy, head of research at Generator, said: “This could… Continue reading Traditional TV ad revenue predicted to fall 75% within 10 years

Total UK adspend fell by 3.9% for the full year 2008, and was down 9.6% year on year in the fourth quarter, according to new research from the World Advertising Research Center (WARC) on behalf of the Advertising Association. Newspapers grabbed a 25% share of total adspend last year, just ahead of TV with 23%,… Continue reading UK adspend fell 3.9% in 2008

US advertising for 2008 was down 2.6% compared to 2007, with preliminary figures from Nielsen putting total US ad spend at $136.8 billion last year. Hispanic cable TV and cable TV were the only two media to show ad growth in 2008, of 9.6% and 7.8% respectively. Cable was the highest revenue -generating medium with… Continue reading US ad spend down 2.6% in 2008

National advertisers’ radio spend was down 21.2% year on year in the fourth quarter of 2008, with total spend in Q4 down 14.5% to £129 million. According to figures from the Radio Advertising Bureau, total ad spend for the year was £560.2 million. National advertisers’ spend for the year was down 9.6% to £304.8 million.… Continue reading National advertisers’ radio spend down 21.2% in Q4 2008

New UK research has revealed a marked increase in the consumer recall of mobile advertising during the first quarter of 2009, with SMS seeing the biggest increase of all the most common channels. The survey, carried out by GfK Technology in conjunction with Limbo, reveals that consumer recall of mobile advertising has jumped to 55%… Continue reading Consumer recall of mobile advertising increases in Q1 2009

US online ad spending in the first-quarter of 2009 will see a year on year fall for the first time since 2001, according to a recent forecast from IDC. IDC said that US online ad spending was basically flat in the fourth quarter of 2008. During that time, search ads increased 10% while display and… Continue reading US online ad spending forecast to fall in Q1 2009

Screen Digest is forecasting UK advertising revenue to drop by 8.4% in 2009 as marketer’s confidence falls to its lowest point and several major client industries such as finance, retail and automotive retract budgets. As prices have hit an all-time low, TV advertising is set to decline by 7.7% in 2009, predicts Screen Digest. Amplified… Continue reading UK ad revenue to drop 8% in 2009