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UK media investment is predicted to fall 14% this year and 3% next year, according to the latest media and marketing forecast from GroupM.GroupM has revised its forecast from March 2009, with the main change coming for print, which has moved from a fall of 20% to a fall of 26%. Print classifieds are set… Continue reading GroupM forecasts 14% drop in UK adspend

New comScore data reveals that Facebook was the top online display ad publisher in the UK during April. Facebook had 12.5 billion ad views during the month, a 21.6% market share, with Microsoft sites in second place with 3.8 billion ad views (a 6.5% share). eBay was third with 2.9 billion ad views (4.9%). Mobile… Continue reading Facebook is UK’s top online display ad publisher in April

A new US report from Hitwise indicates that the share of search traffic coming from paid listings is decreasing at the expense of organic traffic. In the four weeks to 9 May 2009, 7.25% of search engine traffic to all categories of websites was from paid clicks, said Hitwise. This compares to 9.84% in the… Continue reading US paid search traffic share down 26%

Total social network ad spending in the US will fall 3% to $1.1 billion in 2009, from $1.2 billion in 2008, according to a new forecast from eMarketer. This is a significant turnaround from previous years, when spending grew an estimated 33% in 2008 and 129% in 2007, said eMarketer. The primary reason for the… Continue reading US social networking adspend to fall 3% in 2009

Total US advertising expenditures declined 4.1% year on year in 2008, to $141.7, according to new data from TNS Media Intelligence. TNS found that ad spending during the fourth quarter of 2008 plunged 9.2% against the same period in 2007. Jon Swallen, SVP research at TNS Media Intelligence, said: “The ad market at 2008 year… Continue reading US ad expenditures fall 4.1% year on year

Mobile advertising in the US will grow by 36%, rising from $169 million in 2008 to $229 million during the course of 2009, according to Magna’s new mobile advertising forecast. Although these figures represent downward revisions from Magna’s previous forecast, which was released in the middle of last year before the recession kicked-in, Magna said… Continue reading US mobile advertising to grow by 36%

More than one-third of high-use smartphone users respond to mobile advertisements, according to a new research study from Universal McCann. The study polled 1,800 participants online who frequently surf the web with their mobile devices. Smartphone users are defined as those that download mobile content from the web at least once a day or close… Continue reading Over one-third of smartphone users respond to mobile advertisements

US search advertising is showing signs that it could record a first quarter decline, according to figures from search management provider SearchIgnite. The company found that US ad spending among its clients was down 4% in the first three months of the year when compared to the same period a year earlier. However, SearchIgnite noted… Continue reading US search advertising showing signs of first quarter decline

The internet’s share of US media ad spending is rising by at least 1 percentage point every year, for two reasons: Marketers are spending more on internet ads and less on ads in traditional media, according to a new report from eMarketer. The US Ad Spending report analyses the shifts in the media landscape due… Continue reading Online share of US media ad spending continues to rise

UK ad spending will fall 8.7% this year, with global spend predicted to shrink by 6.9%, according to a new forecast from ZenithOptimedia.Zenith is currently forecasting 1.5% growth in global adspend in 2010, followed by 4.5% growth in 2011, although these forecasts will be revised when new information arises, it said.Adspend is forecast to fall… Continue reading UK adspend forecast to fall 8.7% in 2009