Online has overtaken TV for the first time to become the UK’s biggest advertising medium, up £82 million in the first half of the year to £1.75 billion, according to new figures from the IAB.
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This year will be the first year that US ad spending online is greater than local and national spot TV, according to new figures from Jack Mayers.
Total US broadcast television ad revenues were down 12.8% year on year in the second quarter of 2009, according to new research.
US advertising for the first six months of 2009 was down 15.4% year on year, according to the latest data from The Nielsen Company.
Aegis Group has reported a 10.8% dip in revenues over the past six months to 30 June.
The IAB Europe’s new annual AdEx Report predicts that UK display online adspend will decline by 4% this year, the first fall since 2001.
Total US communications spending is forecast to decline 1% in 2009, according to new research.
These tables include Advertising Association figures for total spend by media sector in £m, advertising spend share by sector, % growth by sector and quarterly display advertising forecasts.
New research from Econsultancy and Clash-Media shows that 53% of marketing budgets for UK, European and US companies have increased in the past year. This extra budget is being used to fund high-return Online Lead Generation campaigns, the report found, with 61% of spend now made online, compared to 51% last year. Paid Search has… Continue reading Marketing budgets showing increases
US advertisers continue to rely on a mix of media types, although print is clearly suffering, partly at the expense of internet and digital advertising, according to new research from LinkedIn and Harris Interactive. The majority of advertisers (92%) are now using internet advertising in their media campaigns compared with 88% that are using print,… Continue reading US advertisers continue to rely on different media types