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A new report from media analyst Screen Digest predicts that online advertising will fall 5% in 2009. Screen Digest’s 2009 report, based on the US IAB’s recently released full year report for 2008, said that while internet advertising grew 10% in 2008, the fourth quarter was almost flat at +2.6%, a significant change from the… Continue reading US online advertising forecast to fall 5% in 2009

The IPA’s latest Bellwether survey published today has found that the rate of decline of marketing spend slowed in Q1 2009, suggesting budget cuts may have reached their peak in Q4 2008. Businesses confidence has also picked up from the all-time low of Q4, with the percentage of companies believing their prospects have improved rising… Continue reading Q1 2009 Bellwether Report: Turning point for marketing budgets

Online adspend grew 17.1% in 2008, to £3.4 billion, according to the bi-annual study from the Internet Advertising Bureau (IAB) and PricewaterhouseCoopers. The figures show that spending online increased by £540 million year on year. Total UK advertising spend fell by 3.5% in 2008 to £17.5 billion. However, the research reveals that the internet grew… Continue reading UK online adspend grew 17.1% in 2008

GroupM expects UK advertising spending to fall 11.2% in 2009, with global spending predicted to drop 4.4% to $425 billion.Western Europe faces a 6.7% fall this year (8.5% real) where Germany is so far proving the most resilient regional advertising market, said GroupM. In the US, spending is expected to fall by 4.3% in 2009… Continue reading GroupM forecasts 11.2% fall in UK adspend in 2009

US internet advertising revenues topped $23 billion in 2008, according to a new report from the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers LLP (PwC). The report reveals that full year 2008 revenues totaled a record $23.4 billion, exceeding 2007’s performance, itself the former record of $21.2 billion, by $2.2 billion or 10.6%. Fourth quarter revenues… Continue reading US internet adspend topped $23bn in 2008

This table shows the latest European advertising growth forecasts from ZenithOptimedia, Carat, and GroupM.

This table shows Carat’s latest global advertising forecasts, with figures for the USA, UK, China, Germany and France, among others.

Carat predicts that UK adspend will fall 7.1% this year, with worldwide spend falling 5.8%.2009 declines are led by negative growth in almost every major advertising market, with the exception of China, said Carat.Jerry Buhlmann, CEO of Aegis Media, said: “These forecasts represent widespread adoption of a much more cautious approach to spending in the… Continue reading Carat forecasts 7.1% drop in UK advertising spend this year

Nearly a third of US agencies (31%) believe they will reduce their ad spending over the next six months, according to a new tracking study from Advertiser Perceptions. The study also reveals that 42% of US marketers believe they will reduce their spending over the same time-frame. Looking at media categories, 35% of agency executives… Continue reading US ad agencies pessimistic about short-term spending

A new survey shows that younger audiences are more interested in special offers, entertainment and exclusive information within online advertising. According to the results of a survey carried out by Lightspeed Research and the Internet Advertising Bureau (IAB), for 45-54 year olds, ads need to be more relevant and useful to make an impact, while… Continue reading Online ad preferences vary by age