Report looks at the current market position for online advertising in the UK, including expenditure trends, share of revenue and forecasts.
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US local online advertising spending is set to slow significantly from previous levels of growth, according to new research from Borrell Associates.
ZenithOptimedia has downgraded its global ad growth forecast for 2009 and now expects a decline of 9.9% this year.
The IAB and PricewaterhouseCoopers were forced to admit to a £50 million discrepancy in their online ad spend figures for the first half of 2009.
The IAB and PricewaterhouseCoopers were forced to admit to a £50 million discrepancy in their online ad spend figures for the first half of 2009.
Advertising revenues are expected to decline by just 1.3% in 2010, according to Magna’s revised US Media Advertising Forecast.
The rate of decline in UK marketing spend eased sharply in quarter three, according to the IPA’s latest Bellwether survey.
US internet advertising revenues were down 5.3% to $10.9 billion in the first half of 2009, according to new figures from the Interactive Advertising Bureau and PricewaterhouseCoopers.
Carat has forecast a 9.8% fall in global adspend for 2009, with the UK expected to be down almost 12%.
A new US report from The Neilsen Company has found that time spent on social network and blogging sites accounted for 17% of all time spent on the internet in August 2009.