Total US newspaper advertising revenue – including print and online – fell 27% in 2009 to $27.6 billion, according to new figures from the Newspaper Association of America.
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US adspend fell 12.3% year on year in 2009 to $125.3 billion, according to the latest data from Kantar Media.
US spending on online advertising will overtake print in 2010 for the first time, according to a new forecast from Outsell Inc.
US ad spending declined 9% in 2009, according to new figures from The Nielsen Company.
Forecasts and conditions for the global and regional advertising markets, including the latest predictions from MAGNA, ZenithOptimedia and GroupM.
The most recent US advertising forecasts updated to include the latest predictions from MAGNA, ZenithOptimedia, GroupM and Jack Myers.
Magna’s latest US ad revenue forecast predicts 1.4% growth in 2010, bouyed by the Olympics and political advertising.
This table shows US advertising growth forecasts by medium, at a local and national level. It includes percentage growth and US$ forecasts.
The table on this page includes US advertising growth forecasts by medium.
The latest IPA/BDO Bellwether survey reveals that marketing spend fell for the ninth quarter running in Q4 but with the rate of budget trimming the slowest since Q1 2008.