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This table shows Magna’s worldwide advertising spend forecast from 1990, including figures for US and non-US adspend.

UK advertising expenditure dropped 4% year on year to £18.6 billion in 2008, according to the latest figures from the Advertising Association. The Advertising Statistics Yearbook 2009 reveals that this compares to positive annual growth of 4.3% in 2007. UK Advertising Expenditure, 2008    Media expenditure  Production expenditure  Total expenditure  Press 6,511 300 6,812 Television… Continue reading UK advertising expenditure down 4% in 2008

Global ad spend in measured media is forecast to drop 5.5% to $417 billion this year, though a mild recovery is expected in 2010 when the decline should ease to 1.4%, according to GroupM’s latest report. The study, ‘This Year, Next Year’, which forms part of GroupM’s media and marketing forecasting series, predicts that Brazil,… Continue reading GroupM forecasts a 5.5% drop in global adspend

Spending on email marketing in the US will balloon to $2 billion by 2014 – a nearly 11% compound annual growth rate – according to a new forecast by Forrester Research. Falling cost per thousands, a high return on investment, and growing consumer use of social email accounts will fuel the use of email by… Continue reading US spending on email marketing to reach $2bn by 2014

Mobile advertising revenues in the US and Canada are forecast to grow from $208 million in 2009 to approximately $1.5 billion by 2013, according to a new Parks Associates report. Parks Associates estimates there were 62 million smartphone users in North America in 2008, with user penetration to reach 239 million in 2013. It projects… Continue reading Mobile ad revenues in US and Canada to hit $1.5bn by 2013

US adspend was down 14.2% year on year in the first quarter of 2009, to $30.2 billion, according to the latest data from TNS Media Intelligence. This fall follows a 9.2% decline in Q4 2008 as the advertising recession accelerated in the new year. In May, TNS revealed that total US advertising expenditures were down… Continue reading US adspend down 14.2% in Q1 2009

In 2008 the European online advertising market was worth €12.9 billion with a like-for-like growth rate compared to 2007 of 20%, according to new research from the Interactive Advertising Bureau Europe. The top 10 markets in Europe account for 93% of the total value of the market, the report found. The Netherlands, Europe’s early adopter… Continue reading European online advertising worth €12.9bn in 2008

Advertising budgets for mobile channels are expected to buck the downward trend and hit by $5.7 billion by 2014, according to a new report from Juniper Research. The report found that constraints on budgets, imposed in the wake of the global economic downturn, had resulted in an increasing migration of adspend from above the line… Continue reading Mobile advertising to hit $5.7bn by 2014

Levels of online display advertising activity in the UK during the first four months of 2009 are up 21% on the same period during 2008, according to the latest data from The Nielsen Company. Nielsen tracks the entire online display advertising market, including the three major gauges of display ad levels – the number of… Continue reading UK online display advertising up 21% year on year

The Chartered Institute of Marketing’s latest Marketing Trends Survey reveals that many marketers believe the worst of the recession is over, although the rest of 2009 will remain extremely challenging. The survey, conducted by Ipsos MORI, reveals that the number of marketers who believe the UK economy will worsen in the next 12 months has… Continue reading Many marketers believe worst of recession is over