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eMarketer has revised its US online video ad spending projections, forecasting that advertisers will spend $505 million online this year. That estimate is due to changes in methodology, based on historical data from the Interactive Advertising Bureau (IAB), eMarketer’s benchmark source. While this year’s online video ad projection is quite a drop from the one… Continue reading eMarketer Revises US Online Video Adspend Predictions

Total communications spending in the US is projected to increase 5.4% to $923.91 billion in 2008, according to a new forecast from Veronis Suhler Stevenson. VSS predicts that strong gains in the US institutional and alternative media sectors will offset the downward pressure of declining traditional advertising spending. Broadcast TV is expected to surpass newspapers… Continue reading US Communications Spending To Grow 5.4% In 2008

The use of ad networks in the US surged from 5% of total ad impressions sold in 2006 to 30% in 2007, according to a new study from the Interactive Advertising Bureau (IAB) and Bain & Company. As online publishers continue to experience growth rates of 20-30% in ad revenue, the race to create new… Continue reading Use Of Ad Networks Surges

Investment bank Cowen has lowered its estimate for US online ad market growth to 16% year on year, from its previous projection of 19%. Cowen forecasts that the US search market will grow 22%, with Google predicted to account for 45% of the incremental growth in the US online ad market in 2008, compared with… Continue reading US Online Ad Market To Grow 16%

Global advertising spend grew just over 4% in the first quarter of 2008, according to a the Nielsen Company’s Global AdView Pulse report. In the period from January to March 2008, ad spending in Africa grew by over 16%, and the Asia Pacific region recorded almost 10% growth. In the more developed regions of North… Continue reading Global Adspend Grew Just Over 4% In Q1

Worldwide spending on internet advertising will total $65.2 billion in 2008, representing nearly 10% of all ad spending across all media, according to IDC’s Digital Marketplace Model and Forecast. IDC projects 15-20% annual growth throughout the forecast period, with this share reaching 13.6% by 2011 as internet ad spending grows to $106.6 billion worldwide. “Compared… Continue reading Global Online Adspend To Total $65.2bn In 2008

Spending on total US advertising and marketing will grow 3.9% in 2008 to reach $412.4 billion, with the advertising portion reaching $249.1 billion, according to the third annual ad spending report by Outsell, Inc. Reflecting the overall economic slowdown, the growth rate for advertising and marketing spending has declined from 5.8% in 2007. Outsell surveyed… Continue reading US Aspend To Grow 3.9% In 2008

Bowmark Capital has published its second Entrepreneurs’ Index with the outlook becoming distinctly gloomy during the past six months. The Index is a survey of small to medium-sized businesses in the UK with tracks respondent’s levels of optimism, financial performance and prospects together with corporate activey and cattitudes tot eh canllenges and opporuties they face… Continue reading Bowmark’s Entrepreneurs Index Distinctly Gloomy

The Q2 2008 Bellwether Report was released today, with the third consecutive quarter of cuts and to the greatest extent since 2001. Disappointing sales, rising costs and growing economic gloom were cited as reasons for companies cutting marketing budgets and it expects further cuts later in the year. All sectors within marketing have seen cuts,… Continue reading Largest Marketing Budgets Cuts Since 2001

Magna’s latest global ad forecast predicts worldwide advertising spending will rise 4.4% this year, with the UK forecast to see 3% growth. Adspend in the US is predicted to rise 2%, with growth in most developed industrialised countries expected to be quite modest. However, emerging countries such as China, Russia, India and Brazil will push… Continue reading Global Adspend To Grow 4.4% This Year