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The Lionesses ended 56 years of hurt by bringing football home. Keeping it here will need advertisers harnessing their growing fanbase to help foster the next golden generation.

Some clear creative trends have emerged from this week’s Outdoor Lion winners, while the medium is growing in prominence alongside retail media.

IAB Europe responds to criticisms of the use of ‘consent or pay’ models and argues that publishers must be entitled to determine their own business models.

The UK took home eight gongs, including two golds.

The analyst spoke to The Media Leader in Cannes about whether the industry has got better at marketing.

The companies made a joint return to Cannes to convince advertisers of TV’s abilities.

At a briefing session in Cannes, executives announced new tools for advertisers and laid claim to being the home of search.

With the Converged.AI suite and launch of Vermeer, Havas is “entering a new phase”, said Yannick Bolloré.

For brands, the combination of retail media and streaming allows them to move across the funnel to reach consumers earlier.

Senior directors of global media Jennifer Burch and Kristina Fields discuss navigating tariff uncertainty, how their relationship with agencies has changed over time and the importance of brand safety.