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New IPA TouchPoints data found that weekly reach of ad-funded SVOD services jumped from 11% last year to 30% now.

In a world of AI-powered campaigns, here are three ways the role of marketers will change as they guide and place limits around the technology.

An Isba survey found cost savings was the motivating factor for adoption. However, almost half of survey respondents have not started training in AI skills.

Advertisers should be dismayed. Instead, Google’s victory in court proves how deeply our industry has normalised monopoly.

The way people shop has stretched and shifted. H2 is a series of distinct retail rhythms, each with its own audiences, behaviours and opportunities that brands must understand.  

The German football league’s recent decision to distribute sports rights to creators on YouTube represents an evolution in how sports is consumed and presents real opportunity for brands on the ball.

Is it possible to divert adspend away from media that doesn’t invest in high-quality content? What does advertising mean in an AI era? Explore these themes and more at Advertising: Who Cares? because our future is at stake.   

This weight-loss revolution could have implications for the future of food-and-drink brands, let alone the heath of the nation.

AI can supercharge great experiences — but if your customer journey is weak or broken, it will just help it fail faster.

To achieve the next phase of growth, retail media networks must move beyond being a trading desk and become true media owners. This requires a change in operating model.