In a questionable open web, there is little evidence yet that ‘curation’ and accountability for ‘outcomes’ are effective and improve transparency. So what needs to change?
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Total marketing budgets rebounded after Q1’s downward revision, but a lack of growth in main media budgets suggests an embrace of short-termism, the latest IPA Bellwether shows.
A Radiocentre report highlighted five key ways in which the sector offers public value.
| Maria Iu
The advertisers’ trade body will conduct a further quantitative study later this year in collaboration with MediaSense.
As Barb prepares to introduce viewing data for some YouTube channels, its CEO looks at how joint industry standards enable informed choice and fair competition.
Real brand safety means choosing media environments, like news, that stop harmful content at source — not environments that brag about their clean-up operations.
An IPA and FT report has concluded that trust is not a ‘nice to have’ as companies that measure trust as a KPI are more likely to deliver stronger profits.
The cross-media measurement solution’s core reporting is now available to all advertisers, with Sky among the first to sign up.
| Maria Iu
Commitments include closed captions for all linear and streaming ads from spring 2026.
Connections matter at Sky Media and there are four key ways that this drives impact for advertisers.