More Advertising articles

YouTube’s size makes it irresistible to marketers. This is how brands can play the platform without getting played.

New research found that using both skippable and non-skippable formats double the impact on brand preference.

Women’s sport should be seen as firmly part of the mainstream now, and brands should be aware of the opportunity to connect with fans around player stories, writes Sky Media’s Karin Seymour.

A recent survey conducted by Adwanted Connected and YouGov showed that ensuring ad relevance for podcasts is more attention-grabbing than tailoring ads to the environment, timing or activity of the listener.

A direct-to-consumer model can help news organisations win in a fragmented environment by incentivising them to foster deeper connections with an audience that is opting in to their product.

When done properly, with better metrics and a focus on real outcomes, principal-based trading can align agency and advertiser interests and deliver superior results.

Digital maintained its share of total ad revenue, while classic declined marginally.

Open Intelligence is trained to understand and predict audience behaviour and marketing performance, learning from trillions of signals.

The big platforms continue to grow and brands keep pumping the fruit machine for that ill-defined ‘win’. But agencies can win this match against the giants.

From networking to training, experts from Nabs, Grace Blue, Conker and more share advice about how to navigate this period.