As the 2025/26 Premier League season kicks off, Sky Media has announced a record number of sponsors, including Guinness, Coca-Cola, Uber Eats, The British Army, Bet365 and EA Sports.
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As search evolves rapidly in the age of LLMs, here are five steps for marketers to future-proof their discovery strategy.
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Lionesses, a superhero, dementia… industry leaders put forward some of their favourite ads this year.
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Earlier this year, Prospect editor Alan Rusbridger spoke to The Media Leader about trust in news and quality journalism from both advertisers and consumers.
We might soon treat high-performing organic content as searchable assets and marketers may need to reframe how they evaluate performance. The walls are coming down.
Any improvements in measurement should be welcomed. But what if Barb’s development does more harm than good? Does reporting on just 200 channels actually say anything?
What does it say about confidence in our industry that we still have to give marketers guidance about how to run fair pitch processes?
Right now, a long-term, insight-driven approach to comms planning around LGBTQ+ publishers and creators could pay even greater dividends for brands.