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The group now expects global ad revenue to grow 4.9% to $979bn this year. The UK also received a downgrade due to macroeconomic uncertainty and the forthcoming LHF ban.

Five businesses will receive £120,000 of airtime and masterclasses to help grow their business.

Not only does cinema provide a real-life canvas for memes, it has the power to unify brands, industries and platforms. 

The report is also calling for a ban on fossil fuel advertising.

The Media Leader talks to Thomas Bremond, managing director of Comcast Advertising International, about why now is the time for TV to demonstrate its performance capabilities.

Ocean and Lumen’s research also found that this format delivers higher brand recall than online video.

GameBreaks launched in the US and Canada earlier this year, allowing advertisers to brand remote-controlled games.

The team behind Channel 4’s latest Gen Z research discuss key findings and what the implications are for brands.

The group has also for the first time provided a split view of ad revenue, comparing how the top 350 largest global brands spend relative to SMBs.

New research on a consumer segment, which the company has dubbed “Gen Uber”, looks at digital behaviours, purchase preferences and advertising engagement.