More Advertising articles

Barb’s foray into YouTube channel analysis has put the industry on the right path and there are further developments we could benefit from. 

Molly Rose Foundation’s Andy Burrows and Conscious Advertising Network co-chair Harriet Kingaby discuss what’s at stake if advertisers don’t apply pressure to social platforms serving harmful content to teens.

Social platforms promised reach. What they delivered was dependence, collapse and lost audiences. Media owners, advertisers and agencies now face the same trap with AI.

The shift from subscription models to ad-supported revenue in streaming is fundamentally altering what gets made, how it gets promoted and which audiences get prioritised. This has implications for the entire ecosystem.

Other luxury brands can learn from Range Rover’s media planning and not forget the psychology of domestic diplomacy when it comes to big purchases.   

The live sport experience starts before the first whistle, from pre-match meals to watch parties to attending fan zones. For brands, that’s a goldmine of moments to connect — but also a challenge. 

LLMs build trust and relevance by citing external sources. Every high‑authority site you do not yet occupy is an invitation to shape how LLMs perceive your brand. 

The campaign marking Pride 2025 has already appeared in 11 other cities.

Media planners need to use data, analysis and good old-fashioned common sense and judgement as a trusted advisor to advertisers, not as a credulous spinner of the established narrative or for commercial gain.

Havas Media Network UK’s chief digital officer speaks to host Jack Benjamin about how AI search will make upper-funnel brand strategies more important and why publishers would be wise to lean in to the new era of search even if it puts them at a disadvantage.