The Government has opened the door to advertising and Netflix-style subscriptions as part of the BBC Charter Review. The commercial radio industry says it is not “commercially viable.”
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WPP Media’s global president of business intelligence returns to talk through its latest adspend forecast, downside economic risks, and how AI is driving growth opportunities.
Sky have announced senior commercial moves in response to Priya Dogra moving to Channel 4 as CEO.
Following along on The Media Leader’s liveblog for coverage of the Future of TV Advertising Global live on the 9th and 10th December.
The Guardian’s chief advertising officer returns to discuss the implications from the title’s latest “Shift Happens” report.
In a crowded Christmas ad market, more brands are realising that being remembered for creative storytelling is the prerequisite for being loved, says the UK MD of Happydemics.
WPP Media are forecasting a sunny, if consolidated, expectation for growth in 2026. This year uncertainty over tariffs didn’t have quite as big an impact on consumer spending or ad revenue as anticipated.
Welcome to the Brief for Monday 8th December, The Media Leader’s round-up of media news.
Made-for-advertising (MFA) sites are thriving and causing the “sloppification” of the internet. It’s time they were stopped and adland has the power to turn off the tap, says Ogury’s Benjamin Lanfry.
If Meta can meet the IAB’s Gold Standard Certification whilst, as Reuters reported, the platform generated $16bn in ad revenue from scams and banned goods, then what is the role of the standard?