Just one in four men say they regularly see advertising that “reflects the man they want to become”, according to a report by Channel 4, which examined how traditional ideas of masculinity are shaping young consumer behaviour.
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Principal media benefits media agencies’ bottom lines at the cost of operating impartially.
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After a rainbow-free Cannes and near-silence from brands this Pride Month, it’s now up to us to help make our industry’s LGBTQIA+ talent feel valued, included, and able to thrive, writes Outvertising’s Chris Dunne.
We ban smartphones from our kids, but design media plans that depend on them. If mobile screen time has now overtaken TV, isn’t it finally time to do something about this contradiction?