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Meta says yes. A US regulator says: how convenient. But, whether it serves his interest or not, does Mark Zuckerberg have a point?

Films are one of the world’s most popular cultural forces and brands can harness cinema’s uniquely engrossing, immersive environment to shine a light on the importance of sustainability.

Change is cyclical and recognising these cycles creates opportunity — after all, what’s old is new, what’s new is old. The chance to grow brands now is significant.

The Heineken brand opened a corner shop complete with a dance floor as it adopted a social-only media plan for the first time.

Some of the industry’s brightest minds discussed proving the value of planning across multiple channels, as well as AI’s role in the new order, at a recent roundtable.

The latest IPA Bellwether Report, conducted before Donald’s Trump’s “liberation day”, already showed a fall in business confidence amid macroeconomic uncertainty.

While marketers applaud the new Unilever CEO’s commitment to increase influencer use, eyebrows should be raised as to the real impact on the influencers themselves.

Gen Z are making deliberate choices about how they spend and save. Understanding this financial mindset is key to staying relevant and building long-term trust with this group. 

It shouldn’t just be publishers calling out the immoral practices of AI search companies. Advertisers, agencies and tech vendors all have a role to play.

Advertisers will be able to utilise Mosaic segments to target audiences across Vevo’s distribution network.