New IPA TouchPoints data found that weekly reach of ad-funded SVOD services jumped from 11% last year to 30% now.
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In a world of AI-powered campaigns, here are three ways the role of marketers will change as they guide and place limits around the technology.
| Maria Iu
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This weight-loss revolution could have implications for the future of food-and-drink brands, let alone the heath of the nation.
AI can supercharge great experiences — but if your customer journey is weak or broken, it will just help it fail faster.
To achieve the next phase of growth, retail media networks must move beyond being a trading desk and become true media owners. This requires a change in operating model.