More Advertising articles

Dan Clays, CEO of Omnicom Media Group for the EMEA region and president of this year’s Media Lions, takes us inside the judging process and finds a changing industry with expanding opportunity for media.

ITV set out to explore how young people really watch TV. What we uncovered about TV’s cultural role in the UK was even more surprising.

McKinsey partner Kathryn Rathje speaks to The Media Leader from Cannes about the challenges facing CMOs — from acquiring budget to breaking the cycle of short-termism.

Marketers have become “confused, misled, and misguided” by overly precise data and models that often overlook crucial margins of error and statistical relevance Ross Sergeant, global head of media at Allwyn, told The Media Leader in Cannes.

Amid the AI hype, one thing hasn’t changed: clients want growth. Let’s remember the fundamental laws of advertising and marketing best practice have not changed.

A panel hosted by MediaSense in Cannes failed to reach consensus on how the media organisation needs to change as media- and data-led marketing becomes increasingly important.

Engagement is the key focus for Disney as it touts “customer choice” over a focus on a specific subscriber tier.

As ads for the 2024 Black in Business winners go live in July, research has shown what the power of TV advertising can do and why DEI representation remains paramount.  

The Creative Industries Sector Plan outlined how the UK wants to become a leader in the “createch” space by more than doubling targeted investment and making it easier for PSBs to collaborate.

MMMs’ rise in prominence has been accompanied by some misleading criticisms. Allow me to dispel some of these and work out how to build better models.