More Advertising articles

Ten businesses have been shortlisted to win airtime and advertise on TV for the first time as part of the broadcaster’s strategy to support sustainable business practices.

The ad industry keeps obsessing over whales, but the krill are paying the bills. It’s time someone built an agency for the rest.

Advertising Association’s Manchester outing shone a spotlight on northern talent and creativity. The challenge is to take these hot topics and turn them into meaningful action.

However, this is only the case if distinctive brand assets are used, according to a new study from VCCP Media and Amplified which examined creative and media’s combined impact.

Amazon Ads is confident it can win new budget for TV, including from digital native brands that have been using paid search and display for performance and now want to move up the funnel.

GroupM’s latest research and a Jamie Paterson chant both highlight the importance of local pride and regional nuance — and why brands and strategists must understand this.  

The ad industry is contributing a “record amount” to the UK economy, according to industry think-tank Credos.

A roundtable of Future 100 participants also discussed the urgent need to not just attract but retain talent in an era when DEI progress feels like it’s going backwards.

As women’s sports gain momentum, brands need to show up with the right message, in the right moment, across every screen.

Brands must make customer identity core to their media strategy. Here’s how.