More Advertising articles

Experian’s ConsumerView data will be integrated into LG Ad Solutions’ platform.

This is why human-led content needs a compass more than ever: values can’t be faked. You can’t prompt your way to perspective.

Peter Field has shown us the silver bullet in the argument for advertising. To me, this means brand will assume renewed importance for marketers. About time. 

A campaign last Christmas used a distinctive mix of media placements to showcase the brand’s premium credentials.

Perceptions of TV advertising are shaped by the US, yet this market looks, feels and functions very differently to the rest of the world. This leads to global strategies built on a flawed premise.

A new report from the alliance identifies key challenges and commits to shared goals.

The size of their business, the breadth of their offerings and their economic model leave the largest publicly listed agency groups vulnerable in the AI revolution. The next few years will see growing dominance of a different breed of agency. 

Watch: Rebecca Dibb-Simkin also discussed why marketing is central to the energy company.

OOH is now more a performance than a poster and changing the way we think about public spaces. This real-world presence builds real connections. 

Despite the popularity of the genre, many advertisers still treat true crime podcasts with caution. Time to step into the courtroom and examine the evidence…