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The holding group reported a decline in revenue and profit, halved its dividend and announced a strategic review.

Agentic AI and social commerce have reshaped visibility and transaction, turning media into a storefront. Fashion and beauty brands are rethinking their advertising approach in this new world.

Trust and responsibility are not the same thing, but one cannot exist without the other. We must plan, buy and measure media in ways that align with our brand’s values, reflect our audience’s world and respect the platforms and publishers that shape culture.

The spread of misinformation, disinformation and hate isn’t just a tech problem. It’s a business model problem. And advertisers must be part of the solution.

Barb data has delivered the TV industry a new narrative about UK YouTube audiences. Will it change advertiser behaviour?

Brands have pivoted towards projects when it comes to creative work. But media agencies should not assume they are safe. The seeds of a more transactional mindset are already visible.

The campaign provides further clarification, details and resources relevant to what brands are able to advertise following LHF restrictions coming into voluntary effect beginning 1 October and statutory effect by 5 January.

Every part of a business must ensure marketing maximises its contribution to top- and bottom-line growth as well as the share price.

2025 is a breakthrough summer for women’s sport. A new report by Havas Play envisions what the future could be in 10 years if brands and fans lean in.

Lumen Research and TVision’s latest report found the traditional festive formula is no longer effective in grabbing attention and advised brands to lean into unique iconography and music.