A host of digital formats – including social media in-feed ads, paid content, online video and native advertising – are helping to fuel the growth in global advertising, according to the latest adspend forecasts from Zenith.
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The publisher confirmed it was in talks with owner Richard Desmond to buy 100% of Northern & Shell’s publishing assets, including OK! magazine, the Sunday Express, and Daily Star Sunday.
New research has revealed the scale of opportunity for connected TV advertising in Europe, with “widespread agreement” across the entire market that connected TV is a new class of inventory.
Dubbed Audience Insights, and currently in beta, the tool lets advertisers tap into a global dataset of online consumer behaviour, enabling them to build a real-time picture of their audience and plan targeted ad campaigns.
Mark Grether, previously the company’s executive chairman, has been named CEO, while Randy Wootton, who had been the CEO of Rocket Fuel since 2015, will become a special advisor to Sizmek.
Wavemaker will have offices in 90 countries and over 8,500 employees – with clients including L’Oréal, Vodafone, Marriott, Colgate-Palmolive and Paramount.
Billionaire tech evangelists with bold visions of the future want to change the way we consume media. Raymond Snoddy examines some of the potentially disruptive technologies heading our way.
Deal comes hot on the heels of its RadiumOne acquisition earlier in the summer and will create one of the largest independent digital video ad marketplaces in the world.
We need to think less about what’s relevant to our industry and more about what’s relevant to the people we’re trying to reach, writes Trinity Mirror’s Andrew Tenzer.
Local news publisher co-operative 1XL as launched a dedicated audience development division this week, to be headed up by former Local World and Telegraph executive Richard Underwood.