More Advertising articles

Mobile display continues to drive investment with the highest growth at 64.3%, according to new figures from the IAB and IHS Markit.

1XL, which represents 30 of the UK’s leading local news publishers in the national advertising market, gives advertisers access to 800 local newsbrands across the UK and Ireland in one purchase.

Media owners need to leave their own orbits and start standardising formats if digital OOH is to achieve its full potential, writes Talon’s Richard Simkins.

ABC video viewability certification aims to provide the industry with transparency and greater confidence to better compare viewability capabilities.

New research from Thinkbox, YouGov and House 51 reveals a direct correlation between TV sponsorship and building brand affinity.

With increasing demand for access to scale set to drive consolidation in the world of automated trading, Aidan Neill looks at which platforms will likely dominate and why.

New research from Trinity Mirror Solutions sheds light on consumer attitudes towards trust in brands and advertising.

Karen Bradley, the culture secretary, is “minded” to refer 21st Century Fox’s bid for full control of Sky to the Competition and Markets Authority, setting up a second phase of an investigation into media plurality.

Sir Martin Sorrell takes “appropriate measures” on his own IT staff.

Kerry McCabe, RadiumOne’s global president, is to leave the company immediately and Newsline understands that jobs are at risk in the UK operation.