The chief executives of Newsworks and Magnetic, Vanessa Clifford and Sue Todd, argue that it’s time to reassess the building blocks of media planning and review industry preconceptions about published media.
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Out-of-home specialist JCDecaux announced its move towards automated trading and planning today, alongside a digital charter to ensure advertiser trust along the way.
First Click Free required news publishers to provide a minimum of three free articles per day via Google Search and Google News before readers were shown a paywall.
As it takes centre stage in new pitches and is wholeheartedly endorsed by WPP, Dominic Mills looks at the implications of addressable TV hitting the mainstream. Plus: A sad farewell to ITV’s Gary Knight…and his amazing shirts.
From 1 October, digitally-altered or enhanced images that make models look slimmer or larger must carry the tag-line ‘Photographie retouchée’, or brands will be fined at least €37,500 or 30% of the cost of creating the ad.
As GroupM launches a new business to give single-buy access to addressable TV inventory from every broadcaster on every platform, John Moulding explains what this means for the industry.
Hearst UK’s new chief strategy officer, Robert Ffitch, has called on the magazine industry to make more of its trusted brand-building capabilities.
Nearly £5bn in radio revenue and 170m spots have been traded through J-ET. Here, Raymond Snoddy charts the history of one of adland’s best collaborative success stories.
Knight will depart at the end of October at which time the sponsorship and commercial content teams will report directly into Simon Daglish, deputy managing director, commercial on an interim basis.
Chris Dobson looks at the factors brands should consider before jumping blindly into the deep end with in-house programmatic.