The two bodies representing both UK agencies and advertisers have united to demand the media industry only uses objective and independently verified data before making buying decisions.
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Globally, people will spend an average of 122 minutes a day accessing the internet on mobile devices.
40% of British adults now trust politicians more than the media, making it “extremely troubling” for news platforms to maintain credibility, says Trinity McQueen report.
Despite growing and persistent problems, why are brand owners still in such thrall to Google and Facebook, asks Bob Wootton.
In the build-up to the election, multiple charities and interest groups are trying to encourage young people to vote. However, most of their efforts will actually make the problem of limited youth voting worse.
Dino Myers-Lamptey, head of strategy at the7stars, responds to Comscore’s viewability development – and explains how we should advance the debate.
The advertising industry is thinking about viewability all wrong – and it’s time to reshuffle priorities, says Comscore’s CEO Gian Fulgoni
It’s dangerous for a free newspaper which targets readers purely on the basis of their location to be so overtly political, writes Dominic Mills – and ad revenues will be the first casualty.
After a bad year, Comscore’s co-founder and CEO, Gian Fulgoni, explains why things are finally looking up for online ad measurement.
One of the themes at Connected TV World Summit last week was how the traditional TV market can broaden its appeal by offering more content that appeals directly to millennials.