It is now only a matter of time before the likes of Amazon and Facebook start turning up with their giant chequebooks to compete for the rights to the world’s top sports.
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Publishers are rapidly giving up on ways to fight back against the duopoly, writes Dominic Mills – but there is still a chance for them to ramp up their share of ad revenue.
Advertising might have come a long way since the 1950s, but brands today are still guilty of lazy gender stereotyping.
Following its surprise acquisition of Karmarama last year, Accenture has moved further into adland this week by acquiring Brand Learning, a marketing and sales consultancy.
Only 50% of ad impressions served in the UK that were aimed at women were actually served to women, according to new research from Nielsen.
The latest results from Rajar paint a bright picture for radio, particularly in the commercial sector. Here, experts from Carat, Total Media and Starcom UK share their views on the findings.
The media bone yard is littered with the corpses of well-meaning attempts to launch more high-minded journalism, writes Raymond Snoddy – maybe it’s time for something to finally stick around…
Using a new and in-depth report, Andy Pearch outlines the key characteristics that will be fundamental for effective brand media management in the lead up to 2020.
The question is not whether brands should advertise within walled gardens, but how they can work around certain issues to make the most of the opportunities they offer, writes Dr Mark Grether.
Mike Read shares the latest data from Verto Analytics about how we consume online news – and explains why it matters.