As MacKenzie leaves the Sun, does this signal an end to the excessively rude in popular British journalism – or is Murdoch simply having a clean-up ahead of Ofcom’s decision on 21st Century Fox’s Sky bid? By Raymond Snoddy.
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A personalised web experience for every internet user, based on their behaviour, is not far off, writes Ohad Tzur. Here is what publishers need to know.
BT’s online advertising wing will use Rubicon Project’s exchange to connect advertisers to its ten million users across BT.com, BT Sport.com and the BT Sport and BT Wi-Fi apps.
The secret sauce of planning is in danger of thinning to the point of gruel, writes Dominic Mills. Plus: Tesco’s ineffective advertising.
Industry gathered together this week to celebrate the very best of new advertising, tech and commercial opportunities in the connected market at the fourth annual Connies – with RadiumOne winning the Grand Prix.
King, who was previously the performance marketing agency’s managing director, will be responsible for the strategic development and growth of the brand in the UK.
As with the case of media agency Goodstuff, thank goodness yet more top talent is now truly independent and able to raise capital and invest according to their own visions, writes Bob Wootton.
Between them, the so-called duopoly captured 64% of all the growth in global adspend between 2012 and 2016.
Helen Rose, head of insight at the7stars, discusses the findings of new research uncovering what the new world of filter bubbles means for brand discovery.
Warc analyst James McDonald dissects the latest AA/Warc adspend report to reveal just how rapidly mobile is growing.