Dominic Mills explains the toll Brexit could take on London as a global advertising hub – and why rosé tastes better in Shoreditch. Plus: A new strapline for Campaign magazine.
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A slowing economy, gathering inflation, and political uncertainty over the mid-year elections and upcoming Brexit negotiations have all contributed to a hefty decline in UK adspend growth, according to Zenith’s latest forecasts.
Out of home advertising was not a significant feature of the general election, but given the critical importance of communicating core messages to a broad electorate, was this a mistake? By Nick Mawditt and Mungo Knott.
The sell and buy divide that exists in display simply isn’t applicable to TV and video, writes Videology’s Ryan Jamboretz – because both sides add value to each other.
Advertisers in the media and entertainment category are most confident about seeing growth this year – closely followed by advertisers in pharmaceuticals and healthcare – according to new research from Zenith.
The pay-TV and broadband rivals will add Virgin’s 3.7 million homes to the AdSmart network, giving total access to more than 30 million targetable TV viewers in the UK and Ireland.
As the media industry prepares for GDPR, Dentsu Aegis Network has announced the appointment of Mark Keddie to the newly created role of global data protection officer.
PageFair’s Dr Johnny Ryan shares the findings of a new report produced with ISBA and the Advertising Research Foundation examining the behaviour of different types of internet user.
The collapse of the BBC Store has huge implications, writes Research the Media’s Richard Marks. How can broadcasters generate additional revenue from their content online?
Richard Shotton and Laura Maclean explore what impact mood has on the influence of advertising.