Following a downgraded growth forecast, Dominic Mills wonders whether WPP is undergoing a temporary shift, or a more profound structural change that threatens the ad industry as we know it.
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The casual lies people tell in everyday life are amplified on social media. To get real data about consumers, you need to remove self-awareness from the equation, writes Thomas Laranjo.
Newsline columnist Bob Wootton, alongside other commentators, has lately been highly critical of online advertising. Here, the IAB’s James Chandler confronts the barrage of digital criticism.
Infectious Media’s Attila Jakab looks at how brands can maintain their audiences while tackling the threats they face online.
ISBA, the body representing UK advertisers, has announced the appointment of Steve Chester as its new director of media and advertising following the surprise departure of Mark Finney after just 17 months.
Will Channel 4’s Great British Bake Off – with advertising revenue boosted by sponsorship – become a commercial and ratings success? Raymond Snoddy rates its chances.
101 brings in clients including BBC, Heineken, Scottish Widows, Subaru and Zoopla.
Reporting to Zenith’s global brand president Vittorio Bonori, Shah will join the network in September as managing director, UK Hub, where he will focus on driving collaboration for global, regional and local clients.
WPP revised its sales growth down from forecasts of 2% to just 0-1%, citing particular pressure in the FMCG or packaged goods sector and weak trading in America.
Jane Bloomfield, head of UK marketing at Kantar Millward Brown, explains how new research techniques can help brands ensure they get it right.