However, while an increase in internet budgets in Q2 2017 has fuelled growth in overall marketing budgets, rising wider economic uncertainty has had a noticeable impact on companies’ financial prospects.
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Spark Foundry, Publicis’s recently rebranded Mediavest, has appointed John Antoniades as its managing director, global business, starting with immediate effect.
A new report conducted by the Advertising Standards Authority has concluded that stronger regulation is required to limit the negative impacts of ads that feature stereotypical gender roles.
An extraordinarily bleak picture is being painted for the future of ad agencies, writes Dominic Mills – and things look similarly stark for UK TV ad revenues. Are these just bumps in the road, or forks to whole new worlds?
People are fickle and unpredictable – but what happens when we apply zeroes and ones to human behaviour? Quantcast’s Glyn Shadwell finds out.
Global consumers will spend an average of 47.4 minutes a day viewing videos online this year, up from 39.6 minutes in 2016, according to Zenith’s Online Video Forecasts 2017.
The seven-year contract is the single biggest roadside agreement in the UK and gives Primesight the exclusive rights to develop advertising panels on roadside-facing railway land across the country.
The news follows FirstGroup, and its partners MTR, winning the contract to operate the South Western rail franchise.
Trinity Mirrors’ Andrew Tenzer looks at what’s driving the growing crisis in trust between advertisers and consumers – and the steps that need to be taken to try and regain it.
Agencies and media owners will have the odd punch-up from time to time – but it is much better for everyone if the starting point is that they are essentially partners who have the occasional fight, writes Dominic Mills.