The question is not whether brands should advertise within walled gardens, but how they can work around certain issues to make the most of the opportunities they offer, writes Dr Mark Grether.
Showing 3771-3780 of 6,755
More Advertising articles
Mike Read shares the latest data from Verto Analytics about how we consume online news – and explains why it matters.
Results International says the rise shows private equity firms are becoming more comfortable with businesses in the sector.
Between April and June 2017, the proportion of banner ads in the UK meeting minimum viewability guidelines increased from 47% to 51% – the highest recorded figure since Q1 2016 when it was 54%.
Combined, Discovery and Scripps will have nearly 20% share of ad-supported pay-TV audiences in the US.
The double sponsorship for The Great British Bake Off is a potential game-changer for Tate and Lyle and Dr Oetker, writes Dominic Mills – even if sharing devalues its currency.
After reducing its digital advertising activity, P&G’s finance chief said: “we didn’t see a reduction in the growth rate….what that tells me is that the spending we cut was largely ineffective.”
68% said they find the ‘bimbo’ portrayal most offensive.
Experts from around the UK media industry react to the findings of the latest adspend report from AA/Warc – with views from Google, Media iQ, MediaCom and Fetch.
The campaign for Ford’s latest Fiesta model is able to target people based on both their location and their content sharing behaviour, allowing certain people that come close to a billboard to be served a mobile display ad.