UK marketing budgets are ‘paralysed’ by economic uncertainty, according to the latest IPA Bellwether report. Here, experts from Total Media, Google UK, Jaywing, Exterion, MEC, MC&C and News UK give their thoughts on the findings.
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The latest IPA Bellwether report also reveals a stagnation in main media spend and ‘historically subdued’ financial optimism.
In the first half of 2017, advertisers spent £699 million on video ads – a 46% year-on-year rise, according to the latest Internet Advertising Bureau UK/PwC Digital Adspend report.
The acquisition of US-based digital audio ad sales company, AudioHQ, makes DAX the largest digital audio advertising platform in the world.
A year since Exterion won the TfL ad contract, bosses at both organisations have unveiled their joint plans for a change in the way they work with agencies, the imminent arrival of new digital formats, and 2018’s automation plans.
Mobile currently accounts for 57% of average daily internet consumption in the UK, 13 percentage points behind the global average, with a rise to 64% expected in 2018.
It’s time to start using marketing language in a way that it associates more closely with commercial value, discovers Dominic Mills. Plus: Why Spotify is where it’s at, and Facebook’s apology.
Will advertising spend affect the result of Australia’s Same-Sex Marriage vote? Ebiquity’s Richard Basil-Jones looks at the evidence.
The promise of online advertising has always been its innate measureability – but we are still measuring many of the wrong things, the EMEA managing director of RadiumOne said this week.
Online advertising has had a pretty bad rap in recent years, but industry bosses argued the case for optimism at this year’s Automated Trading Debate.