Channel 4’s debut episode of The Great British Bake Off drew in an average audience of 5.8 million on Wednesday (29 August) and a 27% share, according to BARB overnight figures.
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ISBA, the body representing UK advertisers, has announced the appointment of Steve Chester as its new director of media and advertising following the surprise departure of Mark Finney after just 17 months.
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101 brings in clients including BBC, Heineken, Scottish Widows, Subaru and Zoopla.
Reporting to Zenith’s global brand president Vittorio Bonori, Shah will join the network in September as managing director, UK Hub, where he will focus on driving collaboration for global, regional and local clients.
