Media owners need to leave their own orbits and start standardising formats if digital OOH is to achieve its full potential, writes Talon’s Richard Simkins.
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ABC video viewability certification aims to provide the industry with transparency and greater confidence to better compare viewability capabilities.
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Karen Bradley, the culture secretary, is “minded” to refer 21st Century Fox’s bid for full control of Sky to the Competition and Markets Authority, setting up a second phase of an investigation into media plurality.
Sir Martin Sorrell takes “appropriate measures” on his own IT staff.
Kerry McCabe, RadiumOne’s global president, is to leave the company immediately and Newsline understands that jobs are at risk in the UK operation.
WPP said it was taking “appropriate measures”, but some Twitter users reported that entire office systems were down, with a demand to decrypt files in exchange for money.
The new InLinkUK kiosks, created via a partnership with BT, Primesight and Intersection, will provide free Wi-Fi, calls and phone charging services – all funded by the incorporated digital advertising.
