Q2 2017 marks the fifteenth consecutive quarter of growth – but the slowest rate in almost four years as advertisers, responding to rising inflation, reign in activity.
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Net advertising revenue was down 8% in Q2 from £838m to £769m, however this was an improvement on the first quarter’s 9% decline and was offset by a 7% boost in revenues for ITV Studios at £687m.
The company has also announced the relocation of its chief operating officer, Paul Silver, to New York from its London headquarters.
The prize translates as a million quid’s worth of airtime on Channel 4 where Volvo’s ad campaign, which is focused on non-visible disability, will be broadcast.
In a data-driven world it is becoming increasingly essential that CMOs and CDOs are collaborating to optimise ROI strategies, writes Oath’s Alex Timbs.
Mungo Knott, the current marketing and insight director, has been appointed to the newly-created role of director of insight and innovation.
Channel 4 has announced Lyle’s Golden Syrup and Dr. Oetker as the broadcast sponsors of the 2017 Great British Bake Off, set to return to screens this autumn for the first time since being poached from the BBC.
The Advertising Standards Authority’s crackdown on sexist and gender stereotyping ads feels like insanity and over-reach combined, writes Dominic Mills.
Experts from Mindshare UK, Bloomberg, MC&C, News UK, Exterion, Google, Posterscope, Jaywing and Transform give their thoughts on what the latest IPA Bellwether results mean for the media industry.
Facebook is to begin trials of a subscription-based model for its news aggregation service, Instant Articles, it has been reported.