It’s credible and brand safe – and the evolution of audio tech means that opportunities for brands are exploding as radio continues to grow with the times, writes Simon Kilby.
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Behavioural science, machine learning, connected data and cross-device measurement are just some of the issues to be tackled at the 2017 Connected Consumer Conference next month.
BARB’s Joe Lewis delves into the latest data from Sky Go to explain how the Premier League is watched online.
It was only supposed to last four weeks but is still going strong almost one year on. The New European’s editor Matt Kelly tells Ellen Hammett what’s next for the newspaper that proved you don’t always need a long-term plan.
Why are the likes of McDonald’s and Mars making such shocking errors of judgement, wonders Dominic Mills. Plus: visit a parallel universe where industry bodies are known only by a set of initials.
The former director of data and industry programmes for the IAB will act as an advisor on issues such as viewability, brand safety and ad fraud.
GroupM, the world’s largest media buyer, has warned that the media industry must do more to measure total audiences as they fragment across different screens and platforms.
The idea of factoring in a ‘Trust Quotient’ score when deciding where to place ads has been mooted. Here, Newsworks’ Denise Turner explains how we should approach the concept.
As Rajar releases its latest figures for the UK radio market, Carat, MC&C and Total Media reflect on the results.
In total, 32 million people now tune in to radio via a digitally enabled receiver – DAB, digital TV or online – each week.