More Advertising articles

With a stronger focus on first-party data, publishers and advertisers can create a more positive and profitable digital world, writes ADmantX CEO Giovanni Strocchi.

Creative quality and effective distribution are key to making video work on screens other than TV, writes Millward Brown’s Amanda Phillips.

Forget the citizenship test, migrants should watch our Christmas TV ads to get to grips with the British psyche, writes Dominic Mills.

Channel 4 has won the rights to broadcast the Formula One World Championship from 2016-2018 – after the BBC ended its contract three years early in an effort to save costs.

The Exchange Lab’s CEO, James Aitken, will leave the company following the deal – making way for executive chairman Chris Dobson to step up.

It has been an eventful year in advertising – so here ISBA’s Bob Wootton joins up the dots and leaves us with a his closing remarks.

Welcome to the world of Alice – a weekly glance at the absurdities of a life working in media.

In the second of Mediatel’s two prediction specials, ISBA, Videology, Starcom, MEC, Xaxis, Newsworks, dunnhumby, iProspect, Newsworks and Xaxis tell us what they think 2016 will have in store.

The emergence of eSports as a gaming phenomenon is giving rise to incredible new sponsorship opportunities, writes Starcom MediaVest Group’s Kieran Smith.

Charlie Palmer to be appointed to the newly created role to deliver the editorial proposition of the platform.