More Advertising articles

BARB has enhanced the way in which it understands how TV is consumed. Here, the body’s deputy research director Joe Lewis shares new findings about what his team is learning

BBH’s Sarah Booth argues that we are being so ‘highly optimised’ that our horizons are rapidly narrowing. Is it time the media re-thought its use of data science and artificial intelligence?

From making better use of data to learning more about audiences through AI, Posterscope’s Nick Halas says there are 10 things the OOH sector should focus on this year.

Dominic Mills begins the New Year by scratching his head over the ad-free Formula One coming to Channel 4 and lamenting the sad use of a comedy genius in a lacklustre Specsavers ad

The industry’s attempts to promote diversity might have the opposite effect, writes Richard Shotton.

The move will help cinema align itself with other AV channels as it seeks to revamp big screen media buying.

There are signs that the steepest declines in newspaper circulations are behind us – and that we’ve arrived at a core of loyal readers. But is that so cataclysmic, wonders Chris Blackhurst.

Hidden codes tagged within the creative means advertisers will be able to link traditional and digital OOH campaigns with mobile devices.

There may be trouble ahead – and precious little moonlight, music or romance, writes Raymond Snoddy.

Welcome to the world of Alice – a weekly glance at the absurdities of a life working in media.