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Welcome to the world of Alice – a weekly glance at the absurdities of a life working in media.

Lee Fels will head up Teads’ publisher offering in the UK after an eight year stint at the Guardian.

Of the 47 markets studied, Singapore has the highest level of smartphone penetration at 89% at the end of last year, with ZenithOptimedia forecasting this to leap to 97% by 2018.

Cinema has 20 times the media return on investment for efficiency, per person, compared with TV, according to new research carried out by Digital Cinema Media and Millward Brown.

Why are marketers obsessed with the latest fads at the expense of more established opportunities? Richard Shotton explores.

The latest brand league table has been published and Dominic Mills is not impressed.

While most likely considered a hindrance for the general population, the increase in the average time it takes to get to work is great news for mobile and out-of-home, writes Route’s James Whitmore.

ITV Commercial announced on Thursday it is to begin working with programmatic ad platform RadiumOne to launch Ad Sync+, which will link ITV’s broadcast output to RadiumOne’s sharing data capability.

On the information superhighway, advertising has often become a road-block, rather than a roadside billboard to be admired or ignored as we see fit, writes IMGROUP’s Steve Sydee.

VisualDNA’s Jim Hodgkins calls on creatives to step forward as the missing ingredient to drive the evolution of programmatic and psychological targeting.