Television plus online video – audiovisual advertising – is gaining share of display advertising, according to the latest adspend forecasts from ZenithOptimedia.
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Hosted by Mediatel, the awards recognise and celebrate those organisations and individuals that are driving innovation and development in UK media research.
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New research finally reveals how Volkswagen, as a premium brand, has been impacted by the emissions scandal. Good luck advertising their way out of this one, writes Dominic Mills.
Yardley leaves his role as managing director and publisher at Forbes, where he has been since 2004, to oversee City A.M.’s business operations.
Speaking at a Thinkbox debate in the House of Commons this week, VCCP’s Charles Vallance argued that data science is squeezing out the art in advertising. Was he right?
